5 Common Landing Page Lapses That Can Hurt Your Conversions

Getting visitors to your landing page is only the first step of conversion. Making the visitors convert is another hurdle all together. When visitors stop by your landing page, you want them to give you their contact information in exchange of the offer you have.

Related: How to Identify Landing Page Hotspots

How you structure your landing pages can determine whether you will have high or low conversion rates.

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What You Need to Know Before Geo-tagging Images

A relative newcomer on the SEO scene is the use of geo-tagging images as part of the overall website design for web pages, landing pages, and online marketing content. If you are still not sure what geo-tagging is or you want to know more about it, here are a few things you need to know before geo-tagging images on your websites, pages, and other online content.

What is Geo-Tagging? Geo-tagging is the use of location-specific information as part of an image's on-page data. This information is not seen by site visitors but it is seen and used by search engines. The primary...

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Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and influential people who can help you boost your career through affiliation or by hiring you.

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How to Launch a Small Business Today and Market it Online

Launching a small business on a small budget can be done effectively, if you combine organization, engagement and imagination. It can be completely promoted on the internet in a matter of months, if you dedicate enough time and energy to the business. It may not have the same benefits as traditional mass media advertising, but it's possible to capture a target market online to get your business rolling quickly by taking the following steps.

Related:

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5 Steps for Developing a Social Media CRM Strategy

A Customer Relationship Management (CRM) strategy that revolves around social media is a great way to increase customer engagement and improve customer service. Over half of the 18-29 age group value a quick resolution as the most useful aspect of customer service-related social media, according to a recent study by J.D. Power and Associates. Here are five steps to for developing your social media CRM strategy.

Related: How Integration of...

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4 Tips to Maximize Returns from a Modest Paid Search Budget

Paid search campaigns can be an excellent way to get people to your website, but if you don’t have a ton of money to spend, it can be difficult to figure out how to maximize your returns. After all, many of the big companies that use paid search do so with a much larger budget than you may have – at least at the moment. However, paid search can still be useful to you if you’re tight on money.

Paid-Search-Compaigns

Make Sure You Use...

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Machine Translation: Is Immediacy Replacing Accuracy?

Machine Translation (MT) is a computerized process that translates text from one language to another. It's been around since the 1950s, and has evolved since then to be a viable way of bypassing human translators, however has generated mixed results.

On one hand it can save overhead expenses, but on the other hand it can lead to embarrassing misinterpretations. That's why MT needs to be evaluated on a case by case scenario to decide when it's better to use human translators.

Machine-Translation

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Challenges of Keyword Research Only Marketers Realize

Keywords are the building blocks for content as well as high rankings in search engines. If you become a master of keyword selection, you will have an edge over competitors who are not when it comes to search results. One of the ongoing problems that every webmaster faces, however, is that search engines keep evolving and changing their methods. The following nuances are reminders to marketers of challenges in the keyword research process.

Challenges of Keyword Research

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Simple Steps to Build a Strong Online Business Brand

One of the top priorities of any marketing manager is ensuring that the business has a strong online brand. This Smart Branding and Online Influence Tips is because branding has become important to not only marketing departments but also to customers who are seeking out personalized and memorable experiences from the businesses they choose to be customers with.

Think about this: brands like Starbucks, GE, and Moosejaw have a definable online business brand that's...

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