Through our proprietary patient satisfaction management software, we’ll collect your patients’ feedback and compile them into actionable reports – including a sentiment analysis report which uses artificial intelligence to determine the intensity of your patients’ trust in you. Our sentiment-based referral marketing program will utilize an outreach campaign that focuses on patients that have expressed the strongest positive feelings and trust towards your practice.
Professionally designed and strategically implemented newsletters and email campaigns continue to be effective ways to build a solid referral base. Sound like a lot of work? Don’t worry - we’ll handle everything from building your email list, designing your newsletters and campaigns, and crafting a strategic campaign that communicates why providers should refer to your practice and why patients should refer you to their friends and family.
Nowadays, plenty of influential healthcare providers have a strong presence on social media channels, forums, blogs, and online healthcare communities. GMR’s goal is to build you as a healthcare influencer or increase your stance as an influencer even further, making your practice the #1 choice in any referral decision. We’ll ensure you have a strong presence among relevant social communities (like Twitter, LinkedIn and Facebook), a consistent social media presence that targets the right medical audience, and are publishing unique thought-leadership blogs & reports within your medical space.
As the healthcare industry continues to evolve, one thing won’t change anytime soon: referrals are absolutely essential. If you don’t have the proper referral marketing strategy in place, it’ll be tough to maximize your patient acquisition.