Case Study

About 8-2-8 Urgent Care

8-2-8 Urgent Care, based in Oceanside, California, is a state-of-the-art urgent care facility and walk-in clinic that provides immediate medical care to all your regular healthcare needs.

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Their Situation

Their Situation

In Oceanside and its nearby locations, there is a high level of competition among urgent care centers. 8-2-8 Urgent Care saw that their online presence was lacking, and they also had very few online reviews, so they struggled in attracting new patients.

Opportunities

We knew that establishing a digital relationship with your patients is critical in the urgent care space. We wanted to leverage all possible and relevant online avenues for 8-2-8 Urgent Care to grow their online presence.

  • With more than 10K searches online each month for urgent care-related keywords in Oceanside, CA and its nearby locations, we could capture a significant volume of prospective patients searching for urgent care services.
  • We can improve online reputation, so that patient acquisition marketing and patient retention get more traction.
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Our Solution

Our Solution

We introduced a marketing approach that was focused on attracting quality patients and built an SEO friendly website. We also implemented an online reputation management software to generate more reviews and monitor patient feedback.

  • With more than 70% of searches in healthcare occurring from mobile devices, we built a mobile-friendly website following all of Google’s search engine guidelines and increased calls to the practice.
  • For patient acquisition and retention solutions, GMR used RepuGen to improve patient satisfaction level, build trust and loyalty with new and existing patients, and improve their online reputation.
  • We created customized content marketing solutions to boost their website ranking in the search results, especially on Google.
  • Provide continuous improvements in marketing strategy and website maintenance to keep up with any technology changes and search engine updates.

Results

  • Website visitors increased by 330%.
  • 573% increase in Google My Business calls.
  • Improved Google star ratings from 2 to 4.4 stars and Yelp average score from 2.5 to 4.0 stars.
  • Total reviews increased by 166%.

Average Growth Rate

Increase in total monthly website traffic

Increase in the calls from Google My Business

Increase in total reviews

...

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