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CASE STUDY

Mane Center for Advanced Hair Restoration

MANE Center for Advanced Hair Restoration offers the latest hair restoration technology and robotic procedures such as ARTAS iX Robotic Hair Transplant System to effectively treat hair loss.

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Website Appointment Requests Improved by 208% in 12 Months.

Their Situation

MANE Center for Advanced Hair Restoration approached us with a website that was not user-friendly, not mobile-friendly and lacked online recognition and traffic. Neither they were getting enough appointments or calls through the website, nor the visitors were getting converted to patients. Their website was also not optimized to keywords related to their services, due to which it was ranking way below in the google search index.

Besides the website design, they had a very low number of online reviews and presence on different doctor review sites like Yelp, Facebook, and HealthGrades, while their competitors were listed on all these sites.

Our Solution

After understanding their business and analyzing their growth opportunity, we created a custom digital marketing plan that included:

Website Redesign

  • We developed a new user and SEO-friendly website design with all their services syndicated into the website. We also customized the color theme of the new website to match that of their logo with eye-catching images and GIFs integrated throughout the website.
  • We created specific service pages to provide in-depth information to potential patients about different treatment procedures available at MANE Center for Advanced Hair Restoration.
  • We ensured that their whole website (home page, blogs, CTAs, service pages, contact us page, and forms) is easily accessible on all mobile, desktop, laptop,and other platforms.
  • We added a ‘before and after’ section to share existing patients’ results which helped them gain the trust of new patients. We also integrated an online consultation request form into the home page to get quick appointment requests from patients.

Online Visibility

  • We concentrated on boosting the ranking of their website and practice for general service-intended search queries (keywords). Recently, the ‘near me’ queries have grown by 200%, and it has a huge impact on driving organic search results. We concentrated on these keywords through content and SEO marketing to increase their search engine rankings.
  • We listed the new website on all major doctor review platforms such as Google, Facebook, Yelp, HealthGrades, RateMD, Vitals, and WebMD to improve the online visibility of their practice.
  • Google’s search algorithm uses more than 200 factors to rank websites. Out of which, Google My Business profile is the most important local search engine factor with a 36% impact on results. Concentrating on this factor, we enhanced their GMB profile by adding keywords and optimized information to increase local exposure to the practice.

Online Reputation Management

  • Online reviews are the second most important factor, with a 17% impact on local search results. To increase their online reviews and improve their online reputation, we used our reputation management platform to create frequent evaluations from satisfied patients. More genuine reviews generated more trust in potential patients.
  • We enhanced patient satisfaction and the patient recovery process for their practice by conducting patient surveys through our reputation management tool. Using the unique characteristics of our reputation management solution, Mane Center for Hair Restoration recognized and comprehended the causes of patients' contentment or discontent and improved the entire patient experience.

Results

Average Growth Rate

Increase in total organic traffic on the website

Increase in appointment requests through the website

Increase in total online reviews

  • Total organic traffic increased by 338.68%
  • Appointment requests from the website increased by 208.10%
  • Total reviews increased by 204.76%
  • Reviews on Google increased by 925%

What Makes Us Different?

Online Reputation Management

One Market, One Client

We only serve one client per specialty in a 5-mile radius, so our clients never compete with each other.

Online Reputation Management

Proprietary Reputation Management Platform

Created especially for healthcare providers, our proprietary reputation management platform will help build your online reputation.

Online Reputation Management

No Long-term Contracts

We don’t tie you down to long-term contracts, so you don’t have to be stuck with us even if you don’t like our services.

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