A laser-sharp, highly conversion focused Botox marketing strategy starts with identifying the target users as well as their aesthetic needs. The second step is to implement the right solutions to address the most common pain points of the target users and elevate your brand presence.
Botox is a highly popular cosmetic procedure. That’s why a regular, flashy marketing strategy that focuses only on promoting its features and benefits is not enough to grab the attention of your target audience. Do you really need to tell people that their lives will be better and they’ll be more beautiful if they use Botox? No, because that’s what they already know and your competitors are also promoting the same idea.
What you need is a unique Botox marketing strategy that can make your positioning different from everyone else and help you become a preferred choice for Botox cosmetic treatments. As your Botox marketing partner, we will help you accomplish that!
According to the American Society of Aesthetic Plastic Surgery (ASAPS), most Botox users are either working mothers who are in their 40s and 50s, or millennials who find Botox an effective solution to deal with premature wrinkles. You'll need to target them by identifying their unique problems and needs.
Our Botox marketing approach for your practice will start with identifying the right Botox prospects and the online platforms (search engines, social media, review sites, etc.) they spend most of their time on. Then, we plan and execute customized marketing strategies for targeting these users based on their behaviors and actions. This includes interests and hobbies, and likes and dislikes they show or express on those platforms.
People considering a Botox treatment usually research their provider options before they finally schedule an appointment with a specialist. It is critical for you to stand out during this period by frequently appearing in common places like search results and social media feeds while they are conducting their searches.
We will create and distribute relevant, user-optimized content across different online platforms like Google, Facebook, and Instagram to build active interactions and engagement with your Botox practice brand, on a consistent basis. Our Botox practice marketing experts will ensure that your brand message and values are consistent throughout the entire brand optimization elements such as design, visuals, and call to actions, etc., all of which will be visible to your audience across all platforms and in every piece of content.
No matter how visible you are online, your prospective users will still look to patient reviews on essential aspects like treatment procedure and staff helpfulness, before they make an appointment. Unfortunately, these review sites are not always accurate. A few unhappy patients can damage your practice’s reputation even if the majority of your patients are happy.
We’ll take care of all aspects of your practice’s online reputation management, from collecting user reviews on a consistent basis, addressing patient concerns, to helping your site appear for user searches on Google. As a part of our Botox reputation management program, we’ll also provide our proprietary reputation management tool that will assist you in accomplishing all of these goals.