Get Results with GMR Web Team

With a mission of helping dental care providers grow and increase their market share, GMR Web Team offers a comprehensive dental marketing plan that helps you build a stellar online reputation, a solid internet presence, and an enhanced patient experience.

233%

Increase in revenue from new patients

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Great results, great team! They understand your business needs perfectly and are very responsive in addressing our questions or concerns. They’ve helped us for years in building our online presence and getting us new patients from the internet. I highly recommend the GMR Web Team!

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Steffany Mohan
Owner & President of Plaza Dental Group

Schedule a Free Consultation

What Is Dental Marketing? Why Is It Important?

For any business to thrive in today’s digital age, marketing is a necessity, and dental practices are no exception to this. With most patients relying on the internet and search engines for health-related questions, your practice needs to be found online. As the competition grows, dental marketing and advertising create new avenues for dental practices to help them reach out to new prospective patients and retain the existing ones.

With most patients relying on the internet and search engines for health-related queries, delivering timely information to patients is imperative. With a robust dental marketing plan, you can help your practice increase its visibility on search engines and social media. This will help you connect and engage with your patients and help you stand out against the competition.

Traditional vs. Digital Dental Marketing: How It Has Evolved

With the internet and smartphones becoming the most used tools by customers to purchase goods and services, dental marketing has evolved to meet this demand. While traditional dental marketing tactics relied on newspapers, television, brochures, and radio, modern-day dental marketing involves social media, search engine optimization (SEO), email marketing, pay-per-click (PPC), and more.

Compared to traditional dental marketing, digital marketing can help you reach more prospective patients while also being highly targeted. You can run campaigns targeting specific age groups, gender, location, and interests. This improves your brand awareness and helps you attract your ideal patients.

  • Digital dental marketing helps you connect and engage better with your patients. - You can make use of a variety of mediums, such as social media posts, emails, stories, blog posts, and more, to build better relationships with your patient base.

  • One of the top advantages of digital dental marketing is that it lets you monitor, measure, and analyze every campaign you run. - With the help of analytics tools, you can track data like website visitors, leads, conversions, engagement, spend, and more. This helps you measure the return on your marketing investment.

  • Digital dental marketing is way more cost-effective than traditional marketing. - Social media platforms are free of cost. Even the tools used for SEO, CRM, analytics, email marketing, and social media tools are economically priced.

Unlike traditional marketing, digital dental marketing utilizes a multi-channel approach to help build a stellar online reputation and develop a wider patient base with the aid of reviews, referrals, and recommendations.

Components of Dental Marketing and Advertising in This Modern Age

The following are the top components of dental marketing and advertising that you need to implement to attract a steady influx of patients to your dental practice.

  • Website and SEO Strategy to Grow Your Dental Practice - Your website needs to represent the branding of your practice. Not only that, it needs to provide all relevant information to prospective patients and should be easy to use on all devices. A website that is properly developed and optimized for search engines with a robust SEO strategy will bring quality traffic to your site. With more traffic

  • Social Media for Patient Engagement - Social media platforms help you engage with new and existing patients, respond to their questions, promote your services, boost leads, and get customer reviews. Social media also allows you to run campaigns, host contests and giveaways, share pictures, and more, helping you build a closer bond with your patients.

  • Strategic Content Marketing for Your Practice - Content marketing plays a key role in the success of your practice. Quality content combined with a strong SEO strategy will not only help you rank better on search engines but will also help you attract more site visits. Good content also showcases your expertise and builds credibility with prospective patients.

Benefits of Digital Dental Marketing:

  • Increased Online Visibility - Dental marketing has evolved a lot with time. The popularity of the internet and social media has made a robust online presence a primary aspect of all dental marketing strategies. To increase the online visibility of your business online, use tactics like SEO, website design, content marketing, and social media marketing.

  • Better Rankings on Search Engines - SEO is one of the most important components of digital dental marketing and advertising and affects whether you are being found on the first page for relevant keyword searches. It helps you improve your rankings with the help of quality content optimized with keywords. These keywords are researched based on popularity and relevance to your dental practice.

  • Enhanced Brand Recognition - Factors like a robust online presence, a well-designed website, and engaging social media channels can enhance the brand recognition of your practice. People browse their social media handles and check emails daily. Make email campaigns and social media posts crucial mediums to keep your audience engaged, updated, and informed about your practice and services.

  • Increased Traffic and Leads - The main goal of digital marketing is to bring patients to your website and convert them into leads. Marketing strategies help draw potential customers by targeting them based on gender, demographics, age, and more. It helps you reach your ideal patient base.

Research on Patient Satisfaction for Dental Care Patients:

We aim to improve your patients’ experience through our marketing plans. We have researched and published a comprehensive report on patient satisfaction for dental practices.

Access this report for free and see whether your online reputation measures up.

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Understanding HIPAA Compliance and Dental Marketing

All dental practices need to be aware of the HIPAA (Health Information Portability and Accountability Act) legislation. Passed by the U.S Congress in 1966, the act safeguards patient information such as photos, names, addresses, and IP addresses. Dental care providers need written authorization from their patients before they can market their services or products outside of a patient’s treatment. Dental marketers must comply with HIPAA when using any data on social media platforms, websites, patient testimonials, digital assets, and more.

What Makes GMR Web Team Different?

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No long-term contracts, just results!

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More than 15 years of experience in digital marketing

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Proprietary online reputation software for Dentists

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