Medical Practice Website & Marketing Packages

Tailored Visual & Functional Excellence

• Custom Website Design: Your practice is unique, and your website should be too! We'll create a clean, professional design that truly reflects your brand, values, and specialty.
• Fully Responsive Layout: Patients use all sorts of devices. We'll make sure your website looks and works perfectly whether they're on a desktop, tablet, or phone.
• Licensed Visuals: No generic stock photos here! We use professionally sourced images to give your website an authentic and appealing look that resonates with your patients.

Understanding Your Brand, First

Before we even start designing or writing a single word, we take the time to really get to know you. Your website isn't just a digital brochure; it's an extension of your practice's unique personality and values.

• Your Brand, Your Story: We'll dive deep with a detailed questionnaire and conversation. We want to understand everything that makes your practice special:
  • Your Persona: Is your practice warm and caring, expert-driven, or community-focused?
  • Your Target Audience: Who are you trying to reach, and what matters most to them?
  • Your Voice: Do you want to sound approachable, authoritative, empathetic, or something else entirely?
  • Your Aesthetics: What kind of look and feel best represents your practice?
• Crafting Your Digital Identity: Based on your answers, we'll craft a clear brand persona for your online presence. This ensures everything we build – from the colors and layout to the words we write – consistently reflects who you are and connects deeply with your ideal patients. Consider us your brand's biggest fans, making sure your website truly feels like you.

Content That Connects & Converts

This is where your practice's story truly comes alive! We'll craft engaging, unique content that speaks directly to your patients and helps them choose your practice.

• Custom-Crafted Website Content: We don't just fill pages; we tell your story! Our team writes professionally tailored content specifically for your practice. This includes compelling copy for your homepage, About Us, Contact, key service pages, and FAQs – all customized to your specialty and location. We'll cover your services, conditions you treat, and even personalize provider bios to resonate with patients.
  • On-Brand Voice: Your website content will genuinely reflect your practice's personality – whether you're warm and caring, clinical and expert-driven, or focused on community wellness. We ensure the tone, language, and messaging align perfectly with your values.
  • SEO-Optimized: We weave in relevant keywords, metadata, and internal links to help new patients find you easily through search engines.
  • Enhanced with Images: We include relevant images to make your content clearer, more engaging, and visually appealing.
• Blog Module Setup: Want to share your expertise or news? Your website will come with a ready-to-go blog section, perfect for future updates or for integrating with our blog-writing services.

Compliance, Security & Hosting

• HIPAA-Compliant Structure: Protecting patient information is paramount. Our websites are designed to support HIPAA compliance, keeping sensitive data secure.
• ADA-Compliant Accessibility: We believe everyone should have easy access to information. Your website design will align with WCAG standards, making it accessible for all.
• SSL Encryption for Trust & Security: We include an SSL certificate to ensure secure interactions on your site, building trust with your patients right from the start.
• Reliable Hosting Environment: Say goodbye to slow loading times! We provide fast, secure hosting that ensures your website is always up and running when patients need it.
• Automated Website Backups: Rest easy knowing your hard work is safe. We set up regular, automated backups with recovery options, just in case.

Conversion-Driven Elements

We build your website to not just look good, but to actively help new patients find and choose your practice.

• Contact & Appointment Forms: We strategically place easy-to-use forms throughout your site, encouraging patients to get in touch or book appointments directly. These forms are designed to streamline their journey and boost inquiries.
• Showcase Patient Feedback with a Review Widget: Build instant trust by displaying verified reviews from platforms like Google, Facebook, and Healthgrades directly on your website. This social proof really helps potential patients choose your practice.
• Sticky Header with Call-to-Action Buttons: Your website can feature a persistent header that keeps crucial calls-to-action (like “Book Appointment” or “Call Now”) always visible, making it simple for patients to take the next step.
• Floating Click-to-Call Button: For mobile users, a prominent, floating call button lets patients contact your practice instantly with just one tap. It's positioned for maximum visibility, encouraging direct calls, especially for urgent inquiries.

Platform & Tool Integrations (Support-Ready)

Your website will be set up to easily connect with the tools you already use or plan to use. Please note: These are integration-ready; the third-party services themselves are not included as managed services.

• Review Monitoring & Reputation Tool Integration: Ready to link with platforms like RepuGen so you can effortlessly track and manage your online reviews.
• Secure Patient Intake Form Setup: We'll set up built-in, secure patient intake forms. Submissions can be securely accessed via a dashboard or delivered as password-protected PDFs.
• Live Chat & Appointment Widget Ready: Your website will be enabled to support integrations with popular third-party live chat and appointment scheduling tools, making it super convenient for patients.
• Google Analytics 4 (GA4) Setup: We'll fully integrate GA4 to give you clear insights into your website traffic, patient behavior, and conversions, helping you understand what's working best.
• Social Media Profile Linking: We'll add clickable icons and links to your active social media profiles (like Facebook, Instagram, LinkedIn, and more) so patients can easily connect with you across platforms.

Performance, Control & Support

We empower you with control and are always here to help!

• SEO-Optimized Site Architecture: We structure your website with best practices for title tags, headings, schema markup, and internal linking, giving you a strong foundation for local search success.
• Content Management System (CMS) Access: Want to make quick updates yourself? Our easy-to-use CMS lets you update text, images, or blog content on your own schedule.
• 1 Hour Monthly Website Maintenance: We've got your back! This includes minor content edits, troubleshooting, and performance optimization to keep your site running smoothly.
• Dedicated Helpdesk Support: Our friendly web experts are just an email or support portal message away, ready to provide prompt assistance whenever you need it.

Understanding Your Brand, First

Before we dive into keywords or algorithms, we take the time to truly understand the heart of your practice. Your online presence isn't just about rankings; it's about connecting with patients authentically.

• Your Brand, Your Story: We'll start with a detailed questionnaire and a friendly chat. Our goal is to grasp every unique aspect of your practice:
  • Your Persona: How do you want patients to feel when they interact with your brand? Warm, authoritative, compassionate, innovative?
  • Your Target Audience: Who are your ideal patients, and what are their needs and questions?
  • Your Voice: What tone and language best represent your practice?
  • Your Aesthetics: What visual style aligns with your brand?
• Crafting Your Digital Identity: Based on your insights, we'll develop a clear brand persona that guides every aspect of your Google & AI search marketing. This ensures that all our efforts, from the content we optimize to how we manage your reputation, consistently reflect who you are and resonate with your target patients. We’re here to make your unique light shine online!

Local SEO & Online Visibility

Let's make sure patients in your community can easily find you when they're searching for care. We'll optimize your presence where it matters most.

• Google Business Profile Optimization: We'll claim, verify, and supercharge your Google Business Profile. This is your digital storefront, and optimizing it means better visibility in local search results and on Google Maps.
• NAP Listing Management on 50+ Directories: Consistency is key! We'll ensure your Name, Address, and Phone number are accurate and uniform across over 50 platforms, including essential healthcare directories like Healthgrades and WebMD, plus popular sites like Facebook and Yelp.
• Page 1 Ranking Strategy: Our ongoing SEO efforts are designed to help your practice rank high for those crucial "Specialty + Location" and "Specialty near me" keywords that patients are actively searching for.
• On-Page SEO Collaboration: We'll work closely with your website to make sure its content and structure are perfectly aligned with the latest local SEO best practices. This means your website is always helping you get found!

Advanced AI-Powered Search Optimization

The future of search is here, and we're making sure your practice is at the forefront. We'll optimize your presence for the new wave of AI-driven search experiences.

• AI Platform Visibility: Get ready to connect with patients using conversational AI! We'll position your practice prominently on leading AI-driven search engines and assistants like ChatGPT and Gemini.
• AI-Optimized Content: Our team develops content specifically engineered to rank highly in AI-generated responses, voice searches, and common patient FAQs, ensuring your answers are always visible.
• Technical Website Optimization for AI: We'll fine-tune your website's technical health – improving site speed, mobile usability, advanced schema markup, and AI-friendly data structuring – for enhanced AI indexing and a seamless user experience.
• Local AI Search Domination: We'll help you capture local patients by optimizing for the natural, conversational language queries they use when searching for services through AI.
• Authority Building via Secure Mentions: We'll work to secure valuable mentions and backlinks on trusted medical and local platforms. This signals credibility to AI algorithms, boosting your rankings and reputation.
• Continuous AI Audit & Performance Monitoring: We'll provide monthly analysis and real-time adjustments to keep your practice visible and performing strongly in the ever-evolving world of AI search.

Reputation Management & Review Growth

Your reputation is everything! We'll help you build trust and showcase the positive experiences your patients have.

• Positive Review Acquisition: We set up automated review request surveys to gently encourage your happy patients to share their 5-star experiences, helping your reputation shine.
• Negative Review Protection: Get immediate notifications when patients express dissatisfaction. This allows you to follow up quickly, address concerns, and protect your brand's image.
• Review Management Dashboard: Monitor and respond to all your patient reviews from one easy-to-use dashboard, making reputation management a breeze.
• Review/Feedback Notifications: Receive real-time alerts for new reviews or comments, so you're always in the loop.
• Reputation Reporting: Our monthly summaries give you clear insights into your review performance, patient sentiment, and overall trends.
• Review Balancer: We help evenly distribute review requests across various platforms to ensure a consistent, positive presence wherever patients look.
• Easy Patient Uploads: Seamlessly add patient contacts for review requests using convenient QR codes, manual uploads, or secure SFTP.
• EMR Integration (Optional Add-on): Automate patient data syncing from your EMR to further streamline feedback and review collection (available at additional cost, depending on EMR system and requirements).

Patient Engagement & Satisfaction Insights

Beyond reviews, we help you understand and improve the patient experience, turning feedback into actionable insights.

• Patient Satisfaction Timeline: Track how patient sentiment evolves over time with a clear history of ratings, reviews, and feedback trends.
• CommentWiz (NLP Analysis): Our AI-powered tool analyzes patient comments to uncover recurring themes, identify your practice's strengths, and pinpoint any service gaps.
• Word Cloud Insights: Get a quick visual snapshot of the most commonly used words in patient feedback, helping you understand how your practice is perceived at a glance.

Content Marketing for Visibility & Authority

Become a trusted resource for your patients! We'll help you share valuable information that attracts and educates.

• Content Strategy Alignment: Our team keeps a pulse on trending healthcare topics, seasonal search patterns, and common patient questions. This guides your content plan, ensuring your blog posts are always relevant and patient-focused.
• Monthly Blog Posts: You'll receive one professionally written, SEO-optimized blog post each month. We tailor these to your services, target keywords, and what truly interests your patients.
• Blog Publishing & Sharing: We handle the nitty-gritty, uploading blogs to your website and, if you choose, sharing them across online directories or relevant platforms for maximum reach and engagement.
• SEO Tag Optimization: Every blog post comes with optimized title tags, meta descriptions, and internal linking recommendations to boost its search performance.
• Content Outreach: We actively monitor and respond to relevant media opportunities through platforms like Featured and Qwoted, helping your practice gain valuable features on trusted websites.

Social Media Setup & Optimization

Connect with your community and build relationships where your patients spend their time online.

• Profile Audit & Optimization: We'll assess your existing social media profiles and update them for consistent branding, accuracy, and completeness.
• New Profile Creation (If Needed): If your practice isn't yet on key platforms, we'll set up new accounts for you.
• Platforms Covered:
  • Facebook
  • Instagram
  • X (formerly Twitter)
  • LinkedIn
  • YouTube
• Monthly Posting (up to 10 posts): We'll craft consistent, branded social posts across your profiles. These posts are designed to build and nurture patient relationships, aligned with your marketing goals, seasonal opportunities, and engagement strategies.

Strategy, Reporting & Support

We believe in transparency and partnership. You'll always know how your marketing is performing, and we're always here to help.

• Monthly Performance Reports: Receive clear, actionable reports covering your keyword rankings, directory visibility, reputation performance, and patient engagement trends. No confusing jargon, just insights!
• Dedicated Success Manager: You'll work directly with a friendly healthcare marketing expert. They'll track your progress, recommend improvements, and ensure your goals are always in focus. Think of them as your personal guide.
• 3 Hours of Website Maintenance Support: This includes content edits, SEO updates, technical troubleshooting, and assistance with platform integrations to keep your website optimized and running smoothly.
• Ongoing Helpdesk Support: Our support team is just a message away for any questions, assistance, or changes related to your marketing campaigns and website. We're here when you need us!