Use intent based strategies to find patients actively looking for a gastroenterologist.
Use a reputation management system to build trust with prospective patients
Be the first practice your network
Your prospective patients will be researching online for answers to their gastrointestinal related issues and actively looking for a provider to care for them. Gastroenterologist must target these prospective patients, but traditional marketing tactics will make it difficult to stand out from competitors who are offering the same services. At GMR Web Team, we create an all-inclusive marketing plan to attract quality patients. We take care of your gastroenterology marketing so you can focus on what you do best: providing great care and service to patients that need you.
Your practice needs to target a specific audience; Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are some of the best methods for intent-based targeting. We tailor your gastroenterology practice marketing plan to rank highest on result pages for relevant and frequently searched keyword phrases your target audience is searching. Creating effective SEO and PPC campaigns will increase relevant traffic and conversions on your website that will ultimately help attract and retain quality patients to your business.
Your online reputation is your prospective patient’s first impression of you. Don’t let a few negative reviews create an inaccurate representation of your practice and deter prospective patients from choosing your practice. In your gastroenterology marketing plan, we use our proprietary reputation management software to survey your patients about their experience and analyze their answers. We then use the results to better overall patient experience and address negative reviews. Managing your online reputation will generate more genuine reviews that will build trust and lead prospective patients to choose your practice.
Most prospective patients will go to their primary care physician to receive a referral for a gastroenterologist. It’s important your practice is the first recommendation that comes to their physician’s mind. As part of your gastroenterology marketing plan, we develop a referral strategy that fully leverages your existing network to grow your patient base. We launch an outreach program that consists of email marketing, blog content, and social media campaigns to remind your network why your practice should be their first choice.