After a thorough understanding of their situation, we created a custom marketing solution that focused on:
- Resolved all the onsite issues to make their website search-engine-friendly and user-friendly.
- Optimized their web pages with high-volume service-intended keywords and created new backlinks on high authority websites to increase their online traffic.
- Optimized their Google My Business profile for priority keywords such as ‘urgent care near me’, ‘urgent care canton mi’, and ‘walk-in clinic canton mi’ to improve their local visibility and online appointment requests.
- Used long-tail keywords in their existing pages to improve their local search rankings and reach their target audience.
Online Reputation Management
- Used our proprietary reputation management software to regularly generate positive reviews from patients to build prospective patients’ trust and credibility in choosing MI Express Care.
- Regularly managed and responded to all their reviews and ratings to improve overall patient satisfaction and experience.
- Launched Google maps and Google search ad campaigns with target messaging to capture related searches.
- Used near me and location-based keywords to improve conversions.
- Adjusted bids in real-time to occupy better ad positions in SERPs and prevent wasted spend.