MI Express Care

MI Express Care is an urgent care practice located in Canton, Michigan.

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Website Appointment Requests Increased by 620% in Just 11 Months


MI Express Care was seeing low patient volumes and was struggling to see returns with their marketing efforts and paid Google Ads. The practice was also facing challenges in generating more online reviews.

Our Solution

After a thorough understanding of their situation, we created a custom marketing solution that focused on:

Website Optimization

  • Resolved all the onsite issues to make their website search-engine-friendly and user-friendly.
  • Optimized their web pages with high-volume service-intended keywords and created new backlinks on high authority websites to increase their online traffic.

Online Visibility

  • Optimized their Google My Business profile for priority keywords such as ‘urgent care near me’, ‘urgent care canton mi’, and ‘walk-in clinic canton mi’ to improve their local visibility and online appointment requests.
  • Used long-tail keywords in their existing pages to improve their local search rankings and reach their target audience.

Online Reputation Management

  • Used our proprietary reputation management software to regularly generate positive reviews from patients to build prospective patients’ trust and credibility in choosing MI Express Care.
  • Regularly managed and responded to all their reviews and ratings to improve overall patient satisfaction and experience.

Paid Ads

  • Launched Google maps and Google search ad campaigns with target messaging to capture related searches.
  • Used near me and location-based keywords to improve conversions.
  • Adjusted bids in real-time to occupy better ad positions in SERPs and prevent wasted spend.


Average Growth Rate

Increase in new patients from Google Ads

Increase in total traffic on the website

Increase in total online reviews

  • Total traffic increased by 665.70%
  • Website appointment requests increased by 620%
  • Calls from GMB and website increased by 83.37%
  • Total reviews increased by 88.89%
  • New patients from Google Ads increased by 478%

*Results have been impacted by COVID-19. Your results may vary.

Start improving your patient acquisition rate with GMR Web Team.

  • No long-term contracts
  • More than 15 years of expertise in digital healthcare marketing
  • Proprietary online reputation management software
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