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CASE STUDY

Greater Atlanta Pain & Spine

Scaling a New Pain Management Clinic by 200% in 18 Months

A premier pain management clinic in Duluth, GA, led by Galal Gargodhi, MD, provides comprehensive, personalized solutions for chronic and acute discomfort to help patients reclaim their quality of life.

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Total Patient Leads Scaled by 200% in 18 Months

Calls from Google Business Profile

^120%

Calls from
Google Business Profile

Increase in Total Reviews

^8100

Increase in
Total Reviews

Organic Traffic on Website

^227.50%

Organic
Traffic on Website

Growth in Total Leads

^200%

Growth
in Total Leads

The Challenge:
Starting from Scratch in a Competitive Market

As a new practice, Greater Atlanta Pain & Spine faced the daunting "zero-visibility" hurdle. The primary obstacles included:

No Digital Foundation

No Digital Foundation

With no existing website or search history, the clinic was invisible to patients searching for care online.

Referral Dependency

Referral Dependency

The practice relied exclusively on traditional referrals, limiting their growth potential and patient diversity.

Missing Trust Signals

Missing Trust Signals

A lack of patient reviews and a non-existent reputation management system made it difficult to convert the few users who did find them.

Inconsistent Branding

Inconsistent Branding

Incomplete directory listings and social media profiles created a fragmented and unprofessional digital image.

Our Solution
Building a Search-Dominant Practice

1

High-Conversion Website Development

We built a responsive, SEO-ready website designed to convert visitors into patients. Key features included:

  • Specialized Condition Pages: Created dedicated sections for specific procedures and conditions to capture high-intent search traffic.
  • User-Centric UX: Integrated high-visibility CTAs (“Book Appointment”) and professional visuals to align with the provider’s brand.
  • Trust Integration: Embedded testimonial sections directly into service pages to build immediate credibility.
2

Local SEO & Hyper-Local Visibility

To win the "near me" search battle, we executed a multi-layered local strategy:

  • GBP Mastery: Optimized the Google Business Profile for keywords like "joint injections Duluth" and "pain management near me," supported by weekly updates.
  • NAP Integrity: Built consistent Name, Address, and Phone (NAP) citations across all medical and local directories.
  • Reputation Scaling: We deployed our proprietary platform and integrated it directly with the clinic’s EMR system to automate patient feedback. This seamless technical synergy allowed for review requests to be sent immediately following patient appointments, removing the manual burden from clinic staff and resulting in a staggering 8,100% increase in Google reviews.
3

AI-Driven Keyword & Content Strategy

  • Intent-Based Audit: Identified high-value terms related to spine care and injury management.
  • Predictive Analytics: Used AI-powered trend analysis to identify emerging search queries and update content before competitors could react.
  • Search Alignment: Structured on-page content (Meta, H1s, and headers) to answer specific patient questions, driving a 227% boost in organic traffic.
4

Continuous Optimization & Analytics

We didn't just build and walk away; we used data to refine performance:

  • Performance Monitoring: Tracked weekly KPIs for form submissions, call volumes, and map pack actions.
  • UX Refinement: A/B tested CTA placements and optimized Core Web Vitals to ensure lightning-fast page speeds for mobile users.
  • Competitive Intelligence: Used AI tools to monitor local competitor shifts and adjust our strategy to maintain market leadership.

What Sets GMR Web Team Apart?

One Market, One Client

One Market, One Client

We focus on your growth alone, ensuring no conflict of interest in your local area.

Proprietary Reputation Tools

Proprietary Reputation Tools

Our proprietary platform and EMR integration are the engines behind the 8,100% review growth seen in this case, building trust automatically.

No Long-Term Contracts

No Long-Term Contracts

Our results keep our clients with us, not a legal document.

Grow Your Practice