Are you a newly established dentist managing a fresh dental clinic and in search of high-quality leads? Do you need help to secure the appropriate market presence despite offering superior services and expertise? Like any other business, dental clinics face difficulties they must overcome. Besides having the proper knowledge, skills, equipment, and experience, using the Internet to inform potential customers about your dental clinic is essential.
We will help you explore how to attract and retain patients in today's competitive...
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If you drive down a busy suburban strip mall or walk down a street in a major city, chances are you will only go along with spotting a Concentra, MedExpress, CityMD, or another urgent care center. Demand at urgent care sites surged during the Covid-19 pandemic as people searched for tests and treatments.
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The healthcare industry has become a prime target for cyberattacks, with alarming statistics revealing its vulnerability. In 2022 alone, the global healthcare sector witnessed a whopping 1,463 attacks per week, representing a 74% increase compared to the previous year. The statistics also show that healthcare was in the top 3 most attacked industries in 2022. These alarming numbers emphasize prioritizing cyber security in healthcare industry and safeguarding patient confidentiality.
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Today, healthcare providers face stiff competition to attract new patients. Therefore, healthcare providers must adopt new digital marketing strategies to reach their target audience. In this article, we will explore the concept of advertising for healthcare, why it is required more than ever, and list the strategies needed for this digital age.
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The world is constantly evolving, and people are now looking on social media at references from influencers specifically for Medspa services. With this ever-changing landscape of social media algorithms and user behaviors, alongside the evolving goals of businesses, it is necessary to adapt social media marketing strategies to ensure that content remains relevant, reaches a broader audience, and achieves higher engagement rates.
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In healthcare, protecting patient information is paramount. This is why the Health Insurance Portability and Accountability Act (HIPAA) was established. HIPAA sets the standard for protecting sensitive patient data, and it's crucial that healthcare providers comply with its regulations. One area that often goes overlooked is a healthcare provider's website.
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Medical practices now have an extended reach through the power of the internet. Patients can explore various medical services, book appointments, and communicate with physicians through online platforms. Despite improvements in the online sphere of medical practices, neglecting website accessibility for people with disabilities implies excluding numerous potential patients who require medical care.
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With the global laser hair removal market valued at USD 798.6 million in 2021 and expected to grow in the coming years, marketing for laser hair removal clinics or practices has become crucial today.
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Customer service is non-negotiable for increasing and maintaining satisfaction and brand loyalty across all industries. With time, this trend has spread to the healthcare industry, and patients expect excellent service and experience at every stage of their care journey. As the services they receive and their overall experience with a healthcare provider sets the ‘trust factor’ and determine if they will return to your practice in the future and will recommend your practice to others. So let's learn how to keep up with patients' expectations and give them a hassle-free experience by using service recovery in healthcare for your clinic or hospital.
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A robust internet presence is a must to attract patients in today’s digital era. However, bringing clients through the door shouldn’t be the only focus of modern marketing ideas for medical clinics. Instead, invest in multiple digital strategies with practical retention and engagement components. This holistic approach will help grow the market share for your medical office with a high return on investment.
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