Healthcare marketing consultants play a big role in helping medical practices attract new patients and retain existing ones. They generally achieve this by combining traditional and online strategies to create an effective marketing plan with long-lasting results. With nearly 70,000 health-related searches each minute on Google, it’s crucial to use digital healthcare marketing techniques to achieve your practice’s long-term growth goals.
There are two types of missed appointments that most healthcare practices deal with daily- last-minute cancellations and no-shows. Appointment cancellation is when a patient notifies you that they won’t be able to come to your office or clinic as scheduled. A no-show means that the patient failed to show up as scheduled without providing prior notification.
The demand for senior assisted living has been rising steadily over the years, and with 10,000 baby boomers turning 65 each day for the next decade or so, more seniors have been evaluating their living options for when they need assistance to care for themselves.
As a busy orthodontist with countless smiles to fix, marketing your practice might be the last thing on your mind. But did you know that both ‘orthodontists near me’ and ‘orthodontics near me are highly searched terms with average monthly searches of 90,500 and 18,100 in the U.S.? With so many people looking for orthodontists online, you need carefully-designed orthodontic marketing strategies to outshine other practices providing similar services.
Local SEO for healthcare providers is the key to driving more patients to your practice by improving your medical website’s visibility and ranking higher in local search results.
Video marketing refers to using videos to promote your product and increasing contact with the target audience on social media and other channels. It is currently one of the most profitable marketing strategies.
With the increased internet usage in society, it has become easier to access information. In the case of healthcare, 71% of prospective patients select healthcare facilities, like hospitals and care centers based on past patient reviews.
While written reviews and verbal feedback are certainly helpful for measuring the success of a healthcare practice, patient satisfaction surveys are a must.
In today’s world, consumers use online reviews as a decision-making tool for just about anything, especially their new healthcare providers. A whopping 81% of prospective patients seek out and consider a healthcare practice’s reviews in order to inform their decisions.
