With closed offices and patients’ reluctance to visit healthcare providers for anything but medical-emergencies, thanks to the spread of CoronavirusCOVID-19, healthcare businesses are facing a tough decision about whether to keep on investing in their marketing activities, or stop it and conserve their resources. This article focuses on helping doctors, dentists, urgent care centers, surgical centers, and other similar entities take steps so that their business is not hurt after the crisis passes, which it will sooner or later.
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While the primary concern for most hospitals is to provide quality care to its patients in the most efficient amount of time possible, having a small patient base can be a huge problem for the operation and growth of the hospital. In this blog, we will cover 15 hospital marketing strategies that will be the key to the success of your hospital in this digital era.
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Many occupations today entirely rely on Facebook marketing for providing their services and putting together a considerable number of clients. One of them is chiropractors.
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Physicians work hard to provide quality care for all of their patients. They do their best to treat and diagnose injuries and illnesses that come their way. But what happens if the patients are unable to find the right physician to treat them?
That is where physician liaisons come into play. Physician liaisons play a vital role in the business aspect of healthcare practices as they are given the responsibility of developing and sustaining relationships between referring doctors, specialty physicians, and hospitals. Your role is to...
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As of now, there is no specific cure or vaccine to prevent coronavirus infection. People must take necessary precautions to minimize exposure to the virus and to avoid the transmission of the virus from one person to another.
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Excellent medical care undoubtedly plays an essential role in retaining patients, and it can work hand-in-hand with healthcare marketing. Assessing patient satisfaction and consistently improving the patient experience will go a long way to grow your practice.
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The past few years have seen a monumental shift in marketing. The internet has led to an easier access of information as well as the growth of online businesses. Today, most people use the internet for everything, including researching their health. Your future patients will find your practice by searching online or through other online channels.
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Chiropractors often struggle to attract new patients even after offering effective alternative treatments for musculoskeletal and nervous system disorders. Why? Because chiropractic marketing is notably competitive. You need to create a trustworthy image to convince your prospective patients that you’re the right choice.
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Ten years ago, no one could even think about looking for a clinic or a specific doctor through a social network. But today, it is a normal and effective practice. Social networks are the best way to verify the reliability of a clinic and the reputation of a doctor because real patient reviews are solid social proof for the public.
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Dental patients have hundreds of options when it comes to choosing dental practitioners. As a dentist who wants to stand out from the competition, you need a competitive edge. Learning the ropes of digital marketing, especially Search Engine Optimization (SEO), can be effective in helping you to improve your practice’s online visibility and to better connect with your patients.
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