COVID-19: Is Healthcare Marketing Still Relevant in a National Crisis?

With closed offices and patients’ reluctance to visit healthcare providers for anything but medical-emergencies, thanks to the spread of CoronavirusCOVID-19, healthcare businesses are facing a tough decision about whether to keep on investing in their marketing activities, or stop it and conserve their resources. This article focuses on helping doctors, dentists, urgent care centers, surgical centers, and other similar entities take steps so that their business is not hurt after the crisis passes, which it will sooner or later.

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How to Be a Successful Physician Liaison

Physicians work hard to provide quality care for all of their patients. They do their best to treat and diagnose injuries and illnesses that come their way. But what happens if the patients are unable to find the right physician to treat them?

That is where physician liaisons come into play. Physician liaisons play a vital role in the business aspect of healthcare practices as they are given the responsibility of developing and sustaining relationships between referring doctors, specialty physicians, and hospitals. Your role is to...

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