The healthcare industry has become a prime target for cyberattacks, with alarming statistics revealing its vulnerability. In 2022 alone, the global healthcare sector witnessed a whopping 1,463 attacks per week, representing a 74% increase compared to the previous year. The statistics also show that healthcare was in the top 3 most attacked industries in 2022. These alarming numbers emphasize prioritizing cyber security in healthcare industry and safeguarding patient confidentiality.
Today, healthcare providers face stiff competition to attract new patients. Therefore, healthcare providers must adopt new digital marketing strategies to reach their target audience. In this article, we will explore the concept of advertising for healthcare, why it is required more than ever, and list the strategies needed for this digital age.
The world is constantly evolving, and people are now looking on social media at references from influencers specifically for Medspa services. With this ever-changing landscape of social media algorithms and user behaviors, alongside the evolving goals of businesses, it is necessary to adapt social media marketing strategies to ensure that content remains relevant, reaches a broader audience, and achieves higher engagement rates.
In healthcare, protecting patient information is paramount. This is why the Health Insurance Portability and Accountability Act (HIPAA) was established. HIPAA sets the standard for protecting sensitive patient data, and it's crucial that healthcare providers comply with its regulations. One area that often goes overlooked is a healthcare provider's website.
Medical practices now have an extended reach through the power of the internet. Patients can explore various medical services, book appointments, and communicate with physicians through online platforms. Despite improvements in the online sphere of medical practices, neglecting website accessibility for people with disabilities implies excluding numerous potential patients who require medical care.
With the global laser hair removal market valued at USD 798.6 million in 2021 and expected to grow in the coming years, marketing for laser hair removal clinics or practices has become crucial today.
Selecting a healthcare provider is one of the most crucial decisions individuals make for their well-being. In the world of healthcare consumerism, patients are faced with numerous choices, each one crucial to their well-being. Patients are mainly relying on trusted advice and financial prudence, recommendations from close circles instill confidence, online searches and many more. Moreover, online reviews are playing a significant role, guiding decisions effectively in the digital age.
So, what factors truly influence patients when...
Customer service is non-negotiable for increasing and maintaining satisfaction and brand loyalty across all industries. With time, this trend has spread to the healthcare industry, and patients expect excellent service and experience at every stage of their care journey. As the services they receive and their overall experience with a healthcare provider sets the ‘trust factor’ and determine if they will return to your practice in the future and will recommend your practice to others. So let's learn how to keep up with patients' expectations and give them a hassle-free experience by using service recovery in healthcare for your clinic or hospital.
A robust internet presence is a must to attract patients in today’s digital era. However, bringing clients through the door shouldn’t be the only focus of modern marketing ideas for medical clinics. Instead, invest in multiple digital strategies with practical retention and engagement components. This holistic approach will help grow the market share for your medical office with a high return on investment.
Physician burnout is a reality that now plagues the US healthcare industry like never before. However, this epidemic of exhausted physicians working on “depleted batteries” isn't a new story. A study published in Mayo Clinic Proceedings reports that 63% of physicians had experienced burnout in 2021, compared with 38.2% in 2020. The problem has only worsened in the present age of healthcare consumerism, where patient demands are often hard to keep up with. Healthcare businesses lose about $4.6 billion every year due to consequences triggered by physician burnout which include but are not limited to
