Healthcare Marketing Strategy: A Guide for Getting More Patients

Healthcare Marketing Strategy Healthcare marketing strategy is an inbound marketing process where we bring forth all the resources that could bear against various opportunities and threats of a highly competitive healthcare business. The resources could be any original content, including blog posts, articles, podcasts, informational videos, and interviews on medical topics, while the opportunities and threats are concerned...

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How Website Ranking Affects the Growth of Your Urgent Care Center [Study]

Urgent Care SEO As most patients are now taking the internet route for finding urgent care centers in their time of need, it’s crucial that your practice ranks on top of the Google Search Engine Result Pages (SERPs) to attract most of that patient traffic coming from the internet. This is not an assumption, but a fact! A closer examination of patient activities on Google’s SERPs suggests that most patients tend to visit websites of those healthcare...

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Healthcare Marketing – A Guide for Doctors & Practice Managers

Healthcare Marketing

What Is Healthcare Marketing?

As a promotional strategy, healthcare marketing should utilize different marketing channels and tools to create, optimize, and share valuable, branded health-related content that doesn’t just help teach and promote public health information, but also promotes the particular healthcare brand publishing the content. This is a patient-centric approach to marketing, as you...

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The Best Ways to Market Your Urgent Care Practice

Urgent Care Marketing Small marketing budgets, not understanding your target patients, and other constraints prevent many urgent care centers from achieving success. As a leading urgent care marketing agency, we are fully aware of the different challenges and constraints of marketing an urgent care practice. During our long association with many urgent care providers, we learned the best ways to market an urgent care practice, even amid all...

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Physician Marketing – Online Reputation Is Crucial for Conversions [Study]

A sound SEO (Search Engine Optimization) strategy can get your medical practice ranking on the first page of search engine results. However, if your presence is not matched by a robust reputation, you'll probably only end up getting a few or no new patients out of it. The primary question here is what constitutes the most important factor in a physician's online reputation. Like most healthcare practices, it's your patients' opinions and testimonials...

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