When a patient decides to seek out the best plastic surgeon in their area, they are most likely starting their journey online via Google or another search engine. The results page shows relevant results so patients can cut down on their search time and easily find well-established plastic surgery practices in their area.
It is a common misconception that healthcare practices do not require marketing strategies in the same way that other companies and professions do. However, healthcare should be treated as a business and cater to consumers, or in this case, patients.
With more options than ever before, patients expect more than top-tier care. They look for providers who deliver top-tier care paired with options and tools available to them that make their experiences easy, timely, and convenient.
With every new year comes a new opportunity for healthcare practices to review and readjust their complete growth strategies to further drive success through patient acquisition, retention, and satisfaction.
With more patients turning to online reviews for guidance when choosing their new healthcare providers, it’s important to monitor and handle your reviews as they roll in-- especially the negative ones.
Like any other industry, consumerism has affected the healthcare sector as well. Health consumerism is a concept that enables patients to make an informed decision based on all the information, figures, and facts that are available to them.
With a staggering 81% of people using online reviews to help them choose a new healthcare provider in their area, positive and current reviews are imperative to a successful practice. It is not enough to let reviews passively roll in. Positive review acquisition, the process of soliciting reviews from satisfied patients, is necessary for keeping your online reputation fresh and attractive.
Building relationships with other healthcare providers in your community is essential to any thriving practice. By providing patients with your own trusted network of referrals, and with other doctors referring patients to your practice, you are ensuring that they receive the best care possible throughout their whole journey, in and beyond your office.
With the rise of the internet, it is essential for all private practices to have an effective digital marketing plan. Digital marketing in healthcare is important because a growing number of patients are using social media and mobile internet searches to conduct preliminary research on private practices before making their final decision.
A SWOT analysis is a simple tool that you can use for self-assessing your healthcare practice’s internal strengths and weaknesses, along with external opportunities and threats. When done at least twice a year, SWOT analysis can help your team discover any key issues to update your healthcare marketing strategies and tactics for better overall ROI.
