Physician Marketing – Online Reputation Is Crucial for Conversions [Study]

A sound SEO (Search Engine Optimization) strategy can get your medical practice ranking on the first page of search engine results. However, if your presence is not matched by a robust reputation, you'll probably only end up getting a few or no new patients out of it. The primary question here is what constitutes the most important factor in a physician's online reputation. Like most healthcare practices, it's your patients' opinions and testimonials...

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Patient Acquisition Marketing: How Digital Strategies Are Defining the Healthcare Journey

Patient Acquisition Marketing Today, when more and more patients are increasingly relying on the web for medical information, the term ‘patient acquisition marketing’ refers to the healthcare brands’ need to align with patients’ needs across the web. You need to show that your practice is the best choice for patients’ healthcare needs, through your websites, email programs, social media, advertisement campaigns, YouTube channel and more....

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How the GDPR Is Going to Affect the Healthcare Industry in the US

GDPR on Healthcare Industry Amid all the conversations regarding the GDPR across the globe, the personal data protection law is now effective since May 25, 2018. Although this is an EU law, applying primarily to the businesses and organizations across the European Economic Area (EEA) countries, the GDPR also has an extraterritorial reach to business activities in other countries, including the US. Like other industries, the GDPR has...

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Online Reputation Management: Making Patient Engagement More Effective

Healthcare Online Reputation Management Why do you need Online Reputation Management (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential...

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6 Reasons Why Your Healthcare Practice Isn’t Growing

Healthcare Practice Growth Growth is a major factor to ensuring your healthcare practice remains successful. If you’re not growing your patient base, then your revenue will remain stagnant. However, growth doesn't happen easily. It requires hard work, diligence, and perseverance toward some defined focus areas – the drivers of growth – before your practice can actually achieve consistent growth. For your healthcare practice,...

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3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their Brand's Online Presence

Content Marketing for Healthcare Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them. Content being created and distributed under this marketing...

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3rd Pillar (Part 2): How Doctors Can Boost Their Online Presence with Mobile Optimization

Mobile Optimization for Healthcare

A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device, including mobile devices such as smartphones and tablets. Same applies to your practice's website which is an online window for your patients to take a look at what's inside of your brick-and-mortar practice.

With the...

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