Every healthcare practice depends on a steady stream of new patients to not only stay solvent but also to continue to grow and evolve for years to come. But in an era where new competitors are emerging all the time, and the healthcare landscape is continuously changing all around us, standing out in an already crowded marketplace can be difficult on the best of days.
Patients today have more choices than ever when it comes to selecting a healthcare provider. Legislation, shifting technology, and new methods for patient acquisition and retention have forever changed how patients previously chose their healthcare providers. The internet has been the biggest disruptor of all because it has decentralized information and made it accessible to everyone.
Email marketing for dentists has a crucial role to play in the growth and expansion of your dental practice. Implementing a strong and effective email marketing campaign into your business plan will help you bring in new patients and retain the existing ones to define a strong future for your dental practice. There are a number of things that dentists can do through email marketing, including sending appointment reminders, offering promotions to patients they haven’t seen in a while, and getting feedback.
With more and more people opting for various cosmetic and spa treatments, there has been significant growth in the medical spa industry. According to a research report, it is expected to grow with a projected 8% annual increase in revenue through 2022. The crossover blending of luxury day spa and cutting edge techniques of cosmetic medical treatments continue to grow in popularity.
The topic of patient experience in the healthcare industry is always relevant. There are times where the quality of services provided to patients isn’t as high as patients expect. Apparently, many healthcare organizations succeed at ensuring a positive patient experience in some areas while failing at others, which means a comprehensive approach is required.
With the American Dental Association reporting that an adult between the ages of 20 and 64 has three or more decayed or missing teeth, it is unsurprising that the market for individuals who need dental implants is strong. Although dental implants have helped millions since its introduction, many people are still unaware of the life-changing benefits. As a dental provider, that’s where you can...
Present healthcare consumers are much different than the healthcare consumers of the past. Today, patients are doing extensive research online, which means they are more particular about the services they receive. This has increased the need for a tactful healthcare digital marketing strategy to help medical practices and organizations find their customers via digital and social media to generate more business online.
Physical therapy marketing is becoming increasingly difficult day-by-day. With an ever-increasing demand of physical therapy services, and the sprouting of numerous providers with different practice settings, it has become very tricky to capture more market space that attracts and retains cash-paying physical therapy patients.
In this race of acquiring more cash-paying patients, those physical therapy players (or, service providers) who are moving forward with a well-planned, consistently-executed, and well-managed...
Gastroenterology marketing is an online marketing method for GI (gastrointestinal) doctors and practices to find, attract, engage, and convert prospective GI patients via digital channels. These channels include search engines, social media, review sites, emails, etc.
Today, when most GI patients are taking to the internet to research their health conditions, assessing available treatment options, and finding and receiving care, gastroenterology providers like you cannot miss on leveraging these online channels for patient...