The quick version, written to answer the obvious questions fast, before you read the strategy behind it.
SEO built around your case mix, not generic keywords
Paid search and social targeted to your growth stage
Reputation and review-velocity systems
AEO and AI-search visibility (passage-level content)
Content built for how patients actually decide
Front-desk and conversion audits, not just traffic
ANSWERWe do not start with a package. We start with a diagnostic, because the same symptom, flat growth, stalled leads, a quiet phone, can come from four entirely different problems.
Patients searching for the conditions you treat are not finding you at all.
They find you, but choose the med spa or hospital-affiliated group down the street instead.
Traffic and impressions exist, but consult requests and phone calls do not follow.
Treatment chairs and appointment slots sit open while demand for those exact services goes to someone else.
Ajay’s Forbes Agency Council piece closes on this same point: healthcare marketing rarely fails because the tactics are weak, it fails when those tactics are disconnected from what actually drives patient decisions and practice growth. Structure enables execution. Strategy, built on alignment rather than a template, is what determines performance.
Paraphrased from Ajay Prasad, Forbes Agency Council, "Why Cookie-Cutter Digital Marketing Fails Healthcare Providers"
ANSWERShort, high-margin procedures usually beat long premium ones. Not every procedure deserves equal marketing weight, so we weight strategy toward the case mix that returns the most per provider hour.
Insurance-based, high-frequency, keep the schedule full and referral pipeline fed.
Cash-pay or high-margin, disproportionate return per provider hour.
| Procedure | Typical Price Range | Net Revenue / Provider Hour |
|---|---|---|
| Electrosurgery / Multi-Lesion Removal | $300 to $600 / session | $1,600 to $2,100/hr |
| Cryotherapy (Multi-AK / Multi-Lesion) | $250 to $500 / session | $1,400 to $1,800/hr |
| Under Eye / Tear Trough Filler | $600 to $1,200 / session | $1,400 to $1,800/hr |
| Dermal Fillers (Multi-Area) | $1,200 to $2,500 / session | $1,200 to $1,700/hr |
| Skin Biopsy (Multi-Biopsy Visit) | $600 to $2,000 / visit | $1,200 to $1,500/hr |
| Botox / Neuromodulators | $400 to $900 / session | $900 to $1,350/hr, #1 annual LTV |
| PRP for Hair Restoration | $700 to $2,500 / session | $850 to $1,200/hr |
* Reflects general U.S. market benchmarks from publicly available industry data (MGMA, APTA, APA, national averages). Actual figures vary by market, provider, and practice, shown here as a general reference, not a guarantee.
ANSWERBecause cash-pay patients and insurance patients are not making the same decision. One is shopping. The other is looking for whoever can see them soon and take their plan.
Those two mindsets need different search terms, different pages, different proof, and different follow-up. Running one program across both is the most common reason a well-funded campaign underperforms.
(Fillers, devices, threads, PRP, laser)
(Screening, biopsy, acne, eczema, psoriasis)
ANSWERFind where you are on the track. The tactics look similar at every stage. The priorities should not, and running the wrong stage’s priorities is what creates the acquisition cost penalty.
Open or opening soon, with little search presence and few reviews. We prioritize local visibility, credentialing accuracy, and a review base built from the first appointments.
Patients are arriving unevenly and the source is not always clear. We prioritize scaling what already converts and building the referring physician pipeline deliberately.
The schedule is full but the mix is wrong, so revenue stays flat. We prioritize shifting demand toward higher-return procedures and fixing the pages that lose the appointment.
You are adding providers, locations, or both. We prioritize standardizing infrastructure across sites while keeping each location’s strategy specific to its own market.
Established enough that competitors now target you directly. We prioritize protecting brand search, review velocity, and the local pack positions you already hold.
Preparing for a sale, partnership, or private equity conversation. We prioritize documented, attributable acquisition performance that survives buyer due diligence.
Standardize the infrastructure. Customize the strategy.
ANSWERBy being the clearest published answer to the question a patient asked. AI systems lift specific passages, not whole pages, so the content has to answer in complete, self-contained statements.
Most patients researching a condition now read a summary before they read a website. That summary is assembled from sources the model can parse, trust, and attribute. Three things decide whether a practice appears in it.
Each question a patient might ask needs a direct answer in its own right, written so it makes sense lifted out of context. Vague service-page prose does not survive extraction. Clinical specificity does, and phrasing like "Mohs surgery with same-day reconstruction" earns citations while converting the patient reading it.
Schema markup for the practice, its providers, its services, and its FAQs tells a crawler what each part of the page is rather than leaving it to guess. Clean heading hierarchy, real tables for real data, and descriptive internal links do the rest.
Review volume, recency, and sentiment feed both patient decisions and AI confidence in citing a source. RepuGen’s 2025 survey found that a four-star rating is the practical minimum for most patients, that fresh reviews now matter more than they did a year ago, and that about half of patients will skip a provider who has no reviews at all.
ANSWERWe diagnose first, then run the channels. The starting question is whether the practice has a visibility, positioning, conversion, or utilization problem, because the same tools solve all four differently.
| Diagnostic and Strategy | A structured review of procedure mix, growth stage, local competition, and where patients are actually falling out of the funnel. |
| Search Visibility | Condition and procedure content built around the case mix you want more of, not a generic keyword list. |
| Answer Engine Optimization | Structured data and passage-level content so your practice is quotable by AI search, not just indexable by traditional search. |
| Paid Search and Social | Spend weighted toward the procedures that return the most per provider hour in your market, not the cheapest clicks. |
| Reputation Systems | Automated post-visit review capture, response management, and listing accuracy across the platforms patients actually check. |
| Conversion and Front Desk | Call answer rates, response times, and booking friction treated as marketing metrics, because a missed call cancels a working campaign. |
| Compliance | HIPAA-safe tracking, no review gating, and state medical board rules respected in cosmetic claims. |
A multi-location cosmetic dermatology practice restructured its paid search and content around injectable loyalty cycles instead of broad brand terms. Cost per acquired cosmetic patient came down, and repeat-visit rates for neuromodulator patients climbed within two quarters.
A surgical dermatology group shifted content and local search strategy to strengthen the screening-to-Mohs pipeline instead of competing broadly on general dermatology terms. Referral-driven consult volume for surgical cases increased as a share of total leads.
A general dermatology practice rebuilt its post-visit review process to capture feedback within 48 hours instead of relying on patients to leave reviews unprompted. Review volume and recency both improved, without changing the practice’s average rating.
Your practice has its own goals, market, procedure mix, and growth stage. Let’s build a strategy around what actually matters for your practice. From patient acquisition to retention, every recommendation should support the way you want your practice to grow.
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It depends on your growth stage, your market, and the procedure mix you are trying to fill. A single-provider practice opening its doors and a four-location cosmetic group defending market share need very different budgets, so we scope against your situation instead of quoting a package tier.
Measured as net revenue per provider hour, short high-margin procedures lead: multi-lesion electrosurgery, multi-lesion cryotherapy, and tear trough filler all return more per hour than longer premium device treatments. Botox ranks lower per hour but first on annual value per patient, because those patients return every three to four months.
Cosmetic patients are shopping and comparing, often against med spas, so recent reviews, visual evidence, and treatment-specific search terms carry the weight. Medical patients search by symptom and filter by insurance and availability, so condition content, in-network accuracy, and referring physician relationships matter more.
It compounds rather than switching on. The honest range depends on your current visibility and how competitive your market is, which is why we set the expectation after the diagnostic rather than before it.
Through content written as self-contained answers with real clinical specificity, structured data that tells the crawler what each element is, and a reputation profile strong enough that an AI system is willing to cite you as a source.
More than most practices think. RepuGen’s 2025 patient survey found roughly a third of patients want to see at least six to ten reviews before considering a provider, about a quarter prefer more than twenty, and just over half would skip a provider with none. Recency matters too: about 40 percent treat anything older than one to two years as out of date.
Both. Infrastructure gets standardized across locations. Strategy stays specific to each location’s stage, market, and case mix.
A diagnostic. We identify whether the constraint is visibility, positioning, conversion, or utilization, map your procedure mix against your market, and place your practice on the six-stage model before recommending a single tactic.
