Being a dermatologist, Search Engine Optimization (SEO) is essential for you in increasing your online visibility and attracting more patients to your clinic. Today, most patients search for healthcare providers online, and dermatology is no exception. As a dermatologist, if your website ranks low on search engines, you could miss out on many patients.
You may have noticed that the competition among dermatologists in the digital space has increased rapidly over the years. With more dermatology clinics establishing an online presence, it has become increasingly challenging for a dermatologist to stand out from the crowd. By implementing effective SEO strategies, you can ensure that your website ranks higher which will help increase your visibility to prospective patients.
According to a study by Google, 77% of patients use search engines before booking an appointment with a healthcare provider. This means that if dermatology practices want to attract new patients, they need to have a robust online presence, easily discoverable by patients searching for their services.
SEO will help your dermatology practice target specific keywords and phrases potential patients search for, making it easier for your practice to be found online, as a trusted and reputable provider.
Analyzing website user data using tools like Google Analytics can refine SEO strategies and improve online visibility. By optimizing your website and providing a positive user experience, as a dermatologist you can attract more patients, enhance your reputation, and increase online visibility.
Our approach involves conducting thorough research on our client's dermatology practice to comprehend their individual requirements, objectives, and intended audience. This research serves as a foundation to develop a detailed strategy aimed at achieving our client's goals.
We provide monthly reporting and analytics to track and evaluate the performance of our client's website. This enables us to measure the success of our strategies and make data-driven decisions for continuous improvement.
We conduct a website audit to identify opportunities for improvement and optimization. Our focus is on enhancing user-friendliness, accessibility, and search engine optimization, with the aim of expanding your reach to potential patients.
We research and identify the keywords utilized by your target audience when searching for dermatology services. By optimizing with these keywords, we ensure that your clinic attains higher rankings in search engine results.
We generate high value content that is tailored to the specific interests and requirements of your target audience. This helps to captivate their attention and retain their interest in your website.
We ensure that our client's Name, Address, and Phone number (NAP) are uniform across all their online listings and directories. This improves their local SEO and makes it more convenient for potential patients to locate them.
We optimize your Google Business Profile to improve your visibility in Google Maps and other local search results. Since Google Business Profile contributes to about 36% of local SEO ranking, we ensure that your profile is complete, accurate, and up-to-date. We also add high-quality photos and provide a detailed description of your services.
By implementing automated patient engagement solutions, we assist our clients in maintaining communication with their patients and enhancing their services. These solutions may consist of appointment reminders, follow-up messages, and patient feedback forms.
We conduct competitor analysis to identify the strengths and weaknesses of your competitors. We offer our clients periodic reports on their website's performance, which include metrics such as traffic, engagement, and conversion rates.
Our services encompass both on-page and off-page optimization to boost your website's ranking and visibility in search engines. This involves optimizing your website's structure, content, and images, in addition to constructing high-quality backlinks from other credible websites.
We engage in high quality link-building to attract more potential patients. As links contribute to approximately 13% of local SEO ranking factors, we strive to improve your website's overall ranking and visibility.
Online reviews have a significant impact on approximately 17% of local SEO ranking factors. We monitor your online reputation and manage your reviews to ensure that your patients are content with your services and that your online presence correctly represents your business.
Our reputation management tool is designed to assist you in obtaining more positive reviews and managing negative ones effectively.
Our proficient account manager will work closely with you to devise and execute a personalized dermatology SEO plan.
We do not believe in binding you to lengthy contracts. With a client retention rate of over 90%, our proven results speak for themselves.
We will only serve 1 practice per specialty within a 5-mile radius. Our clients will never compete against each other.