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CASE STUDY

Hoffmann Audiology

Hoffmann Audiology is an audiology and hearing aid specialist practice located in Irvine, CA.

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Appointment Requests Improved by 287% in Just 9 Months.

Situation

Hoffmann Audiology is an established audiology practice in Irvine, CA but were struggling to acquire more patients via online channels. They were in need for a new website and digital marketing strategy to expand their online presence.

Our Solution

After analyzing the opportunities, GMR Web Team created a custom marketing solution, which included:

Website Redesign

  • Created an attractive website with good resolution images, service information, an easy appointment form, and user-friendly navigation.
  • We worked on improving their website’s mobile compatibility, as mobile devices contribute to 62% of health and medical-related searches.

Increasing Online Visibility

  • Optimized their GoogleMyBusiness profile and website for service-intended keywords such as hearing aids near me, audiologist near me, hearing test near me, and audiologist in Irvine to improve their search rankings.
  • Implemented customized social media and content marketing strategies to improve their brand visibility and patient base. This included a new blog to help educate current and prospective patients.

Online Reputation Management

  • Used our proprietary reputation management software to generate positive reviews from happy patients to build trust.
  • Identified and recovered unhappy patients to improve overall patient satisfaction and experience.

Results

Average Growth Rate

Increase in appointment requests from the website.

Increase in the calls from Google My Business and the website.

Increase in the
number of online
reviews.

  • Total traffic increased by 221.12%
  • Organic traffic increased by 270.69%
  • Website appointment requests increased by 287.50%
  • GMB and website calls increased by 82.67%
  • Total reviews increased by 163.16%

Start improving your patient acquisition rate with GMR Web Team.

  • No long-term contracts
  • More than 15 years of expertise in digital healthcare marketing
  • Proprietary online reputation management software
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