What You Need to Know Before Geo-tagging Images

A relative newcomer on the SEO scene is the use of geo-tagging images as part of the overall website design for web pages, landing pages, and online marketing content. If you are still not sure what geo-tagging is or you want to know more about it, here are a few things you need to know before geo-tagging images on your websites, pages, and other online content.

What is Geo-Tagging? Geo-tagging is the use of location-specific information as part of an image's on-page data. This information is not seen by site visitors but it is seen and used by search engines. The primary benefit of geo-tagging is that it lets a search engine know your content is relevant to geographically restricted search queries, and the search engine will provide your content as part of the results given to the individual performing a search.

Who Should Use Geo-Tags? Companies that offer products or services to a geographically limited area would benefit most from geo-tagging, because it lets search engines (and searchers) know that the company is located within reasonable proximity to them, rather than halfway around the world. If a company operates on an international or global level, geo-tagging has virtually no benefit.

Related: Mobile Marketing: A Smart Tool for Local Businesses

How Can I Geo-Tag Images? There are a variety of tools you can use to geo-tag your site's images, or you can use a GPS-enabled camera that will embed coordinates into the images. The geo-tag data can also be manually coded into the image data, or you can use a geo-tagged sitemap for your webpages. In addition to images, you can include geo-tagged data and content on your entire website if it would benefit you to do so.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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