Hiring an SEO Consultant: Discerning the Good from the Bad

how to hire a good seo consultant Hiring a good SEO consultant successfully is the culmination of various carefully considered parameters. A good SEO(or search engine optimizer) is a person who can work towards making your site rank #1 on search engines such as Google, in a spot where an unbiased customer would like your site to be seen. A good SEO also likes to improve your site's entire searcher experience, from search results to clicking on...

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Do's and Don'ts for Avoiding a Google Penalty [Infographic]

As long as your website is providing value to your visitors or online customers and you aren't using any shady black hat techniques to do that, you won't have to worry about Google Penalty. But on the other hand, if you are using SEO techniques which are against Google guidelines, your site may not be so lucky to avoid a penalty.

In order to avoid a Google Penalty, you need to keep yourself abreast of Google's guidelines as well as keep a site check to avoid using shady black hat SEO techniques. To get a better overview of this, check out this

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What You Need to Know Before Geo-tagging Images

A relative newcomer on the SEO scene is the use of geo-tagging images as part of the overall website design for web pages, landing pages, and online marketing content. If you are still not sure what geo-tagging is or you want to know more about it, here are a few things you need to know before geo-tagging images on your websites, pages, and other online content.

What is Geo-Tagging? Geo-tagging is the use of location-specific information as part of an image's on-page data. This information is not seen by site visitors but it is seen and used by search engines. The primary benefit...

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Search Engine Land Summit: Different Leaders, One Perspective

So, I finally made it to Seattle! Seattle’s weather was at its best and the sea smelt great. The number of participants was mind boggling.

The first speaker at SEL Summit was Duane Forrester from Microsoft. He spoke of how local search is changing, and how to change the way to market. Apps rule the roost and examples stating the same were of Tesla Cars, Smart Refrigerators and Navigation System Advertising. The local search behavior is changing. Mobiles, Tablets, Phablets and Wearables are making this change. Search behavior data is being gathered from these points and you can...

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Bing's Webmaster Guideline Warns Against Keyword Stuffing

While many web developers have been focusing on the myriad updates in the seemingly never-ending parade of changes made by search engine, Google, when it comes to making sure a website has been designed to comply with the Pandas, Penguins, Hummingbirds and other assorted animals in the Google menagerie, some have failed to pay attention to the guidelines of Google's primary competition. Somewhat slow to make known that particular practices are frowned upon in their establishment, Bing has slipped in a few changes to their webmaster guidelines that put keyword-stuffers on notice that their websites can be demoted in search engine results or...

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