5 Common Landing Page Lapses That Can Hurt Your Conversions

Getting visitors to your landing page is only the first step of conversion. Making the visitors convert is another hurdle all together. When visitors stop by your landing page, you want them to give you their contact information in exchange of the offer you have.

Related: How to Identify Landing Page Hotspots

How you structure your landing pages can determine whether you will have high or low conversion rates.

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What You Need to Know Before Geo-tagging Images

A relative newcomer on the SEO scene is the use of geo-tagging images as part of the overall website design for web pages, landing pages, and online marketing content. If you are still not sure what geo-tagging is or you want to know more about it, here are a few things you need to know before geo-tagging images on your websites, pages, and other online content.

What is Geo-Tagging? Geo-tagging is the use of location-specific information as part of an image's on-page data. This information is not seen by site visitors but it is seen and used by search engines. The primary benefit...

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4 Tips to Maximize Returns from a Modest Paid Search Budget

Paid search campaigns can be an excellent way to get people to your website, but if you don’t have a ton of money to spend, it can be difficult to figure out how to maximize your returns. After all, many of the big companies that use paid search do so with a much larger budget than you may have – at least at the moment. However, paid search can still be useful to you if you’re tight on money.

Paid-Search-Compaigns

Make Sure You Use...

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Challenges of Keyword Research Only Marketers Realize

Keywords are the building blocks for content as well as high rankings in search engines. If you become a master of keyword selection, you will have an edge over competitors who are not when it comes to search results. One of the ongoing problems that every webmaster faces, however, is that search engines keep evolving and changing their methods. The following nuances are reminders to marketers of challenges in the keyword research process.

Challenges of Keyword Research

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Google Algorithm Updates: Time to Rethink Your SEO Strategy

The rules for SEO have changed dramatically over the years the more Google matures and weeds out spam. In 2013, Google provided further updates to Penguin and Panda and then introduced Hummingbird. In the process, many webmasters in 2014 may be wondering if SEO still matters or if it has become too complex to worry about. But even these ground breaking changes have not altered Google's goal to serve the most relevant search results, so in many ways these updates are merely fine tuning what the search engine has been aiming for all along. Social Media Expansion Social media, particularly Google+, has become an important...

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Why SEO Is a Vital Component of B2B Content Marketing

More than 91 percent of B2B marketers use content marketing and CMOs plan to increase their spending on content marketing budgets this year, making it an important tool to attract leads and convert leads to clients.

Marketers use content and will increase content because, quite simply, it works. More than 87 percent of respondents to a recent CMO Council and NetLine survey reported that content drove decisions about what companies to work with.

Making content a priority can certainly help grow a business and attract more leads and clients. To truly unleash the power...

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Quick SEO Tip - What is the most important SEO method ?

Arguably the most important thing that you do, as a SEO method, for any website is to build backlinks. Backlinks will help to move your website up in search engine rankings, which is the best way to gain good, organic, and targeted traffic. Backlinks are also the only way to increase your web site’s Google PR, or PageRank. They key, to any SEO method, is to able to track your progress. This is vital to being able to know what works best and what to invest the most time in. Because of this it is important that you know this SEO method for checking backlinks to your web site. The first, and easiest, method to...

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