What You Need to Know Before Geo-tagging Images

A relative newcomer on the SEO scene is the use of geo-tagging images as part of the overall website design for web pages, landing pages, and online marketing content. If you are still not sure what geo-tagging is or you want to know more about it, here are a few things you need to know before geo-tagging images on your websites, pages, and other online content.

What is Geo-Tagging? Geo-tagging is the use of location-specific information as part of an image's on-page data. This information is not seen by site visitors but it is seen and used by search engines. The primary...

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SWOT Analysis: An Absolute Must for Your Small Business

Every small business owner should consider doing a SWOT analysis, a strategic evaluation of the organization's strengths, weaknesses, opportunities and threats. First you need to set a time frame for achieving your goals. The main reason for going through this process is to help identify your weaknesses and what you can do to make improvements, as well as how you can maximize your strengths. The following breakdown of SWOT analysis will help you plan critical decisions for your business.


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How Local Businesses Can Benefit from Facebook Collections

Facebook is testing a new feature dubbed "Collections," which has the potential to add a whole new level of depth to the social media gargantuan. When participating businesses create a Collections post, viewers have the option to "Want," "Collect," or "Like" the item. Wanting the item adds it to a wishlist, while collecting or liking it will add it to the user's saved products list. This new feature offers some of the same functionality as sites like Amazon, Google+ and Pinterest, which is why they're unveiling it to begin with. Small businesses and e-commerce sites can make use of the new feature in several ways... Easy...

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