How Social Media Can Drive Traffic to Your Trade Show

Small businesses are quickly realizing the power of social media and are incorporating it into their offline marketing activities. With a good social media plan, you can drive traffic to your booth and make prospective customers eager to do business with you.

Social media can add leverage to your small businesses to reach prospective clients and attract them to your trade booths.

Below are some social media marketing tips you can use to boost brand awareness, and make your next trade show a...

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5 Mistakes That Can Render Your CTA Button Inoperative

If visitors are not clicking on your CTA button and taking the action you want them to, it will be difficult to make sales. The CTA button is the gatekeeper between visitors and your business. The button should be inviting, obvious, and enticing to make visitors take action.

Your website may get a lot of traffic. However, without a good CTA button, conversions will be low.

Here are 5 mistakes most marketers make with the CTA button that lead to poor conversions:

  1. Poor Button Design

    The CTA button...

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How to Fix a Poor Website Information Architecture

It's a critical component of nearly every website ever built. It directly affects the user experience. And most people don't think about it--until it doesn't work.

It's the information architecture, and when it's broken or not well-thought out, people visiting your website can't find what they're looking for.

Poor Information Architecture: The Causes When website navigation isn't intuitive, easy to find or missing altogether,...

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5 Great Sources to Get Website Images

Images help to make your website or blog much more interesting to readers, but finding them isn’t always the easiest thing to do. After all, most of the images you will find on the internet are copyrighted, and using them can be illegal. However, there are some sources out there that can help you find images for your blog posts or website without getting into any legal issues.

Below, you’ll find five of the best sources for photos that you can use for your blog or website.

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How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an...

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Challenges of Keyword Research Only Marketers Realize

Keywords are the building blocks for content as well as high rankings in search engines. If you become a master of keyword selection, you will have an edge over competitors who are not when it comes to search results. One of the ongoing problems that every webmaster faces, however, is that search engines keep evolving and changing their methods. The following nuances are reminders to marketers of challenges in the keyword research process.

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Google Algorithm Updates: Time to Rethink Your SEO Strategy

The rules for SEO have changed dramatically over the years the more Google matures and weeds out spam. In 2013, Google provided further updates to Penguin and Panda and then introduced Hummingbird. In the process, many webmasters in 2014 may be wondering if SEO still matters or if it has become too complex to worry about. But even these ground breaking changes have not altered Google's goal to serve the most relevant search results, so in many ways these updates are merely fine tuning what the search engine has been aiming for all...

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Three Simple Ways to Make Your Website Sticky

There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break down for you in this...

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