Designing a Website to Have Maximum Impact on Your Audience

While designing your website your main concern should be your audience. The people who visit and interact with your website are the reason that you are creating one in the first place, right" While designing your website strategy, these are the aspects you need to keep in mind:


Predefine the look and feel of your website in terms of the color palette, imagery and visuals. What kind of impression do you want your audience to have of your company" How is your website enabling that" Look at both your competitors websites and those of some of your favorite brands. Write down the pros and cons of each it...

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January 2012 Google Search Updates

Although the January 2012 Google updates are less noteworthy than the initial introduction of Panda, they provide evidence that the search engine giant continues to focus on providing results that are faster, more timely and more accurate.

Finding Only the Freshest Results

Minor improvements were made to the freshness update that Google implemented in November. "Freshness" refers to search results with an element of timeliness, such as hot topics or recent events. The latest change in this area involves an improvement in Google's date detection method, which determines the age of a document on the Web. To...

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Why You Need to be on Google+

There are number of reasons why anyone doing online promotion or marketing needs to have Google+ as part of their Internet strategy. It takes a business from the shadows and gives it maximum visibility. For example, businesses conducting Internet marketing in Orange County can be seen by Google+ and regular Google users around the world.

Search rankings are everything when it comes to Internet marketing. If a company is not...

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Choose the Right Format for Better Image Quality

Knowing what images to use can be quite beneficial to a website designer. Essentially, anyone can put together a basic website with words on it. However, knowing what images to use and where can improve the flow of a website and entice visitors to return.

The Graphics Interchange Format, or GIF, was widely popular in the beginning stages of internet strategy. With its lossless data compression, these images can be animated with 256 colors...

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Convert Facebook Fans Into Brand Advocates

Every business has to have an Internet strategy for bringing in new clients, new customers, and new fans. Social media can be used to a great effect to produce a greater "bump" for their bottom line. Having any sort of website strategy has to involve not only Facebook, but other social media outlets that will allow the business to gain as many followers as possible.

The best way to make more out of your internet presence...

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Increase Your YouTube Subscribers: The Power of Video Marketing

YouTube is the largest video sharing website and is second only to Facebook as being the most popular website in the world. It is a misconception that YouTube is just for funny videos of teenagers looking for fame. Many businesses, from insurance companies to grocery chains, utilize video marketing on YouTube to better promote their products and services.

Having a successful website strategy can help you develop a YouTube strategy. When you were building your website, you took into consideration your audience, SEO, and content....

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What to Look for When Outsourcing Your Website

For small businesses, it is essential that every dollar is wisely invested for the long term success for the organization. With an uncertain economic outlook and customers becoming more conservative in regards to their spending habits, it is important that smaller firms devise a robust website strategy.

The most important factor to ensure that efforts put forth toward utilizing the Internet in reaching potential customers is to cater to their needs. A local search...

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How to Get Your Blog Noticed

Blogging is a tough art to master. You can write the most fascinating, thought-provoking content, but without readers, what's the point? Popularizing your blog is crucial to the success of your blog. Fortunately, there are simple things you can do to fortify its reputation and increase its viewership.

Maintain a professional look. Keep a clean, professional design for your blog that complements your writing style. A well-kept blog page will convey to readers how seriously you take your blog, and an intelligent design will show...

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You There

A recent infographic released by mashable shows that almost all small businesses have accounts over all channels of social media. They are actively involved too. Almost 62% of these businesses post 8 plus comments a week.

  • 78% of them have twitter accounts
  • 75% of them have FB accounts.

Does it make business sense?

Yes it does. On an average a business profile gets around 5 comments a day while a personal profile may get 3 comments a day. The level of engagement on twitter is more compared to facebook. But surprises of surprise- a facebook link get more clicks to your website compared to...

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SMS India- Update2

Giilian Muessig at SMSIndia reveled that 4 letter keywords are the keywords that convert most!!

This is one of the best tips I ever had. Is the team listening? Should be easier to pick up the keywords now.

Ian McAnerin and John Barron took a fantastic session on In-house Search Marketing Mix and Budgeting. The issues covered the actual nitty gritty of website strategy planning and budget allocation. They fielded questions well and I learnt a lot. Hope to pass some of it to my clients.

Ian is terrific when it comes to giving tips.

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