Designing a Website to Have Maximum Impact on Your Audience

While designing your website your main concern should be your audience. The people who visit and interact with your website are the reason that you are creating one in the first place, right" While designing your website strategy, these are the aspects you need to keep in mind:



Predefine the look and feel of your website in terms of the color palette, imagery and visuals. What kind of impression do you want your audience to have of your company" How is your website enabling that" Look at both your competitors websites and those of some of your favorite brands. Write down the pros and cons of each it will really help you come up with an idea for your site. If you're on the West Coast, it is a good idea to contact a company that specializes website design in California to help you out and at least give you some ideas.



Different companies have different languages while communicating with their audience. This is not only language in the literal sense, but also the kind of language that you use. Do you want to be more casual" Should the content of your website be more formal" Or is it mixed with local slang and the use of imperfect grammar" It all this depends on your audience and the ethos of your business.


Your sites layout is the way things are arranged on your site. Research will tell you that people are most likely to look from left to right and up to down; most sites are designed accordingly. Try using Heat Map analysis to see exactly where visitors eyes are focusing when first opening your webpage. In those positions, put the most important information and information, and don't forget a strong call to action. How you design and determine your layout will also depend on your overall Internet strategy, as you need to align all aspects of your online campaign to build your brand.


We all know that Search Engine Optimization helps you increase the popularity of your site. Everything you put on your website and I mean EVERYthing will add to your online marketing and website strategy. From URLs and toolbar headers to metatags and image descriptions, all content is indexed by search engines and will determine how your business and website pop up for selected keywords. Make sure to do the relevant research, pinpoint 5-10 keywords to target and include those in all facets of your website. Don't go too overboard, but do at the same time.

For example, suppose you run a surfboard retail outfit and are looking to retool your strategy and overall Internet marketing in Orange County. After selecting 5-10 relevant and useful keywords to target after your research and analysis, include those throughout your site and vary them. You dont want to only incorporate 2-3; you should incorporate all. However, it is a good idea to focus on the 3-5 most important ones in your website design. Further, because the overall trend for Heat Map analysis is that users first focus towards the upper left of websites (like focusing on Profile photos on Facebook). In that corner, it is a good idea to include your name and logo and a slogan and/or call to action that best summarizes who you are and why you're great.

There's a lot involved, but this she be a good starter guide to help design your websites to bring that oomph to knock your audiences socks off.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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