How to Grow Local Customer Base in Orange County

Local businesses need to focus on customer acquisition and retention to achieve their revenue objectives. There are various online marketing strategies that business are looking for, like better website design in Orange County to reach prospective customers in a fast, efficient, and cost-effective manner.

To get more leads and customers for your business, it is important to understand local marketing principles.

Below are 6 ways in which you generate leads and grow your customer base in OC:

  1. Get Listed on Local...

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What Not to Do in Google Plus: 10 Tips

Google Plus can be an effective tool for building your business…with 10 caveats. Here are ten things that you should avoid while using Google Plus: Using a Low Quality Profile Picture Unclear profile pictures deter users from connecting with you, especially if the picture is a brand name. Use large, high quality pictures. Images of yourself in professional business attire will generate more leads than a picture of you in a tee shirt. An Incomplete Profile An incomplete profile tells visitors that you will sacrifice sales for privacy. Alternatively, it is a public display of laziness. Keep your business profile complete...

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5 Trending Web Designs That Tech Companies Should Know About

There has been a push as of late to simplify web design for the lay viewer in order to make the page less cluttered, more exciting and more interactive. Here are some trends that tech companies should keep an eye on: Data Integration Designers are now integrating interactive data visualizations directly into the HTML coding instead of uploading relevant data information to a coded site for display. In other words, the data itself is the cornerstone of the creation, not just supporting graphs and tables that lend...

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Why SEO Is a Vital Component of B2B Content Marketing

More than 91 percent of B2B marketers use content marketing and CMOs plan to increase their spending on content marketing budgets this year, making it an important tool to attract leads and convert leads to clients.

Marketers use content and will increase content because, quite simply, it works. More than 87 percent of respondents to a recent CMO Council and NetLine survey reported that content drove decisions about what companies to work with.

Making content a priority can certainly help grow a business and attract more leads and clients. To truly unleash the power...

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Study Reveals Key Facts Post Penguin 2.0

SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content. Below is a breakdown of the Search Metrics study of thousands of URLs that reveal how high ranking...

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Will Mobile Apps Be Google’s Failure?

Google is by far the most popular search engine and based on data gathered by Statistic Brain, the average number of daily searches in 2012 was 5,134,000,000. Revenue hit $50 billion during that year and founders Larry Page and Sergey Brin celebrated Google's 14th birthday.

Despite the fact that a large portion of Internet users turn to this search engine to find virtually anything on the web, it seems that smartphone users are spending more time on apps. Approximately 80% of mobile consumer time is spent using applications, such as:

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How Far Will Yahoo's New Acquisitions Take Them?

Google has dominated the top spot as the best search engine for many years, but it seems that Marissa Mayer has some tricks up her sleeve. The 38-year-old was ranked number 14 on the Fortune Magazine list of 'America's Most Powerful Businesswomen of 2012', and this is thanks in large part to the experience she gained as the key spokesperson and executive of Google.

Since she was appointed President and CEO of Yahoo! in 2012, Marissa has transformed the way the Internet corporation works. Recently, Yahoo announced their plan to buy blogging platform Tumblr for $1.1 billion. This bold move indicates the way in which the company aims to...

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Get SIRIous: Optimize Your Website for Siri

Where are my iPhone fans out there? Is anyone else as addicted as I am? Ever since the iPhone 4S came out last year, Siri has been causing quite a stir in the smartphone world, and has made an impression on millions of people worldwide. But what many are failing to realize is Siri's enormous potential for local businesses.

I know I've told Siri, "I'm hungry for some delicious (whatever) food around here" countless times, and every time she instantly delivers a list of restaurants with ratings and reviews. And after going through the top 5 or so listings and checking out their listing and what other people had to say about them, I...

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Are You Engaging Your Brand Advocates in Social Media?

In the 'social media for business' realm, there are constantly an abundance of tips and tricks being thrown around. From all aspects of both offline and Internet marketing in Orange County and across the globe, we constantly hear different perspectives on how to increase Likes/Followers, induce more activity from our fan base and ultimately enhance our business presence online. However, when it comes down to it, all of these ideas come back to four main social media marketing...

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5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche, it is more likely that those who follow you will have an interest in your business. Make sure to...

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