Are You Engaging Your Brand Advocates in Social Media?

In the 'social media for business' realm, there are constantly an abundance of tips and tricks being thrown around. From all aspects of both offline and Internet marketing in Orange County and across the globe, we constantly hear different perspectives on how to increase Likes/Followers, induce more activity from our fan base and ultimately enhance our business presence online. However, when it comes down to it, all of these ideas come back to four main social media marketing concepts:

• Monitor
• Respond
• Interact/Engage
• Humanize Your Activity

One thing people fail to realize is the importance of brand advocates. In order to grow your brand, one of the easiest and oldest tricks in the book is to reward those who like you and talk you up to their friends. Lauren Carlson, a CRM Analyst for Software Advice, has written a great blog post on the topic and has included an interview with Duke Chung, founder of Parature, which also appears below. In the video, Mr. Chung gives 5 tips for businesses to flourish in social media. Pay extra attention to the fourth and fifth tips, as these are unique ideas that you might not have thought of for your business.