While designing your website your main concern should be your audience. The people who visit and interact with your website are the reason that you are creating one in the first place, right" While designing your website strategy, these are the aspects you need to keep in mind:
LOOK
Predefine the look and feel of your website in terms of the color palette, imagery and visuals. What kind of impression do you want your audience to have of your company" How is your website enabling that" Look at both your
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As of April 18, 2012 Google will be shutting down AdSense for domains. This only applies for domains hosted by Google. It means that you will no longer be able to generate money from your undeveloped domain. While AdSense was based on quality content, many domains that opted for Adsense had no content whatsoever. This led to great dissatisfaction amongst advertisers, thus resulting in Google pulling the plug on this service.
Google Panda 3.1
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Although the January 2012 Google updates are less noteworthy than the initial introduction of Panda, they provide evidence that the search engine giant continues to focus on providing results that are faster, more timely and more accurate.
Finding Only the Freshest Results
Minor improvements were made to the freshness update that Google implemented in November. "Freshness" refers to search results with an element of timeliness, such as hot topics or recent events. The latest change in this area involves an...
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There are number of reasons why anyone doing online promotion or marketing needs to have Google+ as part of their Internet strategy. It takes a business from the shadows and gives it maximum visibility. For example, businesses conducting Internet marketing in Orange County can be seen by Google+ and regular Google users around the world....
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Since the inception of the Internet, how a business has shaped its Internet presence has changed from simple webpages to flashy websites and full-fledged social media fueled marketing campaigns. Companies must not only consider how they present themselves, but must also be cognizant of the methods used to make their presence known.
SEO Factors
Search Engine Optimization (SEO) is important if a business intends to make money online. Even a business that uses the Internet just to establish a presence or announce themselves...
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YouTube is the largest video sharing website and is second only to Facebook as being the most popular website in the world. It is a misconception that YouTube is just for funny videos of teenagers looking for fame. Many businesses, from insurance companies to grocery chains, utilize video marketing on YouTube to better promote their products and services.
Having a successful website strategy can help you develop a YouTube...
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There are many website design trends onboard for 2012. Most of these have to do with the introduction of HTML5, which greatly improves the HTML coding process, however they are also concerned with cross-platform compatibility. While you may not adopt them all, if you are serious about webmastering, you should be aware of them. Your competition is almost certain to take advantage of one or more of these.
How SEO, Social Media, Blogging, Web Design & Analytics Will Change
It is always in your best interest to keep up on...
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At the center of every business's online marketing strategy is Search Engine Optimization (SEO). Mastering the art of SEO is no simple task. Although SEO may appear to be a daunting challenge, consider the follow simple yet effective methods to help jumpstart your SEO campaign.
- Keywords! You should be conscious of placing relevant keywords across every page of your website. Keywords are essentially the words someone uses to stumble across a website via a search engine (like Google, Yahoo!, MSN). Therefore, its in your best...
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What is Article Marketing?
The writing of articles related to your services, product or expertise and publishing it online for general audience is called article marketing.
How does it work?
Let us take the example of a site that offers weight loss surgery in Mexico. This site publishes a lot of articles online, almost 6 to 7 articles per month. Around 10% of visitors to this site...
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