How Social Media Can Drive Traffic to Your Trade Show

Small businesses are quickly realizing the power of social media and are incorporating it into their offline marketing activities. With a good social media plan, you can drive traffic to your booth and make prospective customers eager to do business with you.

Social media can add leverage to your small businesses to reach prospective clients and attract them to your trade booths.

Below are some social media marketing tips you can use to boost brand awareness, and make your next trade show a...

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Machine Translation: Is Immediacy Replacing Accuracy?

Machine Translation (MT) is a computerized process that translates text from one language to another. It's been around since the 1950s, and has evolved since then to be a viable way of bypassing human translators, however has generated mixed results.

On one hand it can save overhead expenses, but on the other hand it can lead to embarrassing misinterpretations. That's why MT needs to be evaluated on a case by case scenario to decide when it's better to use human translators.

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How Mobile Apps Are Helping Build Brand Loyalty

Just how much is your company committed to brand loyalty? It has become a top priority for most businesses, both large and small because of how much emphasis has been put on ensuring that customer gets a personalized, memorable experience. If they don't feel like they have that experience, then they can just as easily complain about your

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What Not to Do in Google Plus: 10 Tips

Google Plus can be an effective tool for building your business…with 10 caveats. Here are ten things that you should avoid while using Google Plus: Using a Low Quality Profile Picture Unclear profile pictures deter users from connecting with you, especially if the picture is a brand name. Use large, high quality pictures. Images of yourself in professional business attire will generate more leads than a picture of you in a tee shirt. An Incomplete Profile An incomplete profile tells visitors that you will sacrifice sales...

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Why SEO Is a Vital Component of B2B Content Marketing

More than 91 percent of B2B marketers use content marketing and CMOs plan to increase their spending on content marketing budgets this year, making it an important tool to attract leads and convert leads to clients.

Marketers use content and will increase content because, quite simply, it works. More than 87 percent of respondents to a recent CMO Council and NetLine survey reported that content drove decisions about what companies to work with.

Making content a...

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Mobile Algorithm Changes Can Affect Your Search Visibility

According to an assessment performed by Pure Oxygen Labs, only 56% of Fortune 100 companies are providing any kind of mobile content designed for smartphone users. This minimalist attitude toward optimizing content for mobile experiences could potentially take a large chunk out of these companies' rankings when it comes to where Google places them on search results, due to changes in Google's mobile algorithms.

Mobile industry statistics have shown and continue to support the importance of ensuring high quality optimization of website...

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Study Reveals Key Facts Post Penguin 2.0

SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content....

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How Far Will Yahoo's New Acquisitions Take Them?

Google has dominated the top spot as the best search engine for many years, but it seems that Marissa Mayer has some tricks up her sleeve. The 38-year-old was ranked number 14 on the Fortune Magazine list of 'America's Most Powerful Businesswomen of 2012', and this is thanks in large part to the experience she gained as the key spokesperson and executive of Google.

Since she was appointed President and CEO of Yahoo! in 2012, Marissa has transformed the way the Internet corporation works. Recently, Yahoo announced their plan to buy blogging...

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Three Simple Ways to Make Your Website Sticky

There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break down for you in this...

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Why Acquiring Glancee is Just as Important as Instagram for Facebook

I’m sure you’ve heard the news - it is Facebook after all – that Facebook has acquired Glancee for an undisclosed amount of moolah. Speculation is still stirring on what they plan to do with the ‘friendly stalking’ app, but it’s quite simple. And while Instagram was purchased because its popularity and skyrocketing user base was starting to scare the social networking giant, Glancee has been gliding relatively under the radar since its inception in 2010. Let’s take a look at some numbers…