Get SIRIous: Optimize Your Website for Siri

Where are my iPhone fans out there? Is anyone else as addicted as I am? Ever since the iPhone 4S came out last year, Siri has been causing quite a stir in the smartphone world, and has made an impression on millions of people worldwide. But what many are failing to realize is Siri's enormous potential for local businesses.

I know I've told Siri, "I'm hungry for some delicious (whatever) food around here" countless times, and every time she instantly delivers a list of restaurants with ratings and reviews. And after going through the...

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3 Sure-Fire Tactics to Get Reviews

How many times have you looked at reviews to get more information about a product or service" Wait, let me rephrase that. The last time you bought an app for your phone or searched for a restaurant in your area, did you happen to glance at how many stars it had or what people were saying about it" The answer for most is a resounding "YES"!; and sometimes you probably look at ratings and form opinions without even realizing it.

Whenever I'm looking to buy a new app for my iPhone and can't decide which one to get - especially because...

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5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche,...

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Our Trials with Reputation Management

In the first week of March, on a Sunday evening I got a call from Ajay, the president of GMR Transcription. It was not a friendly call. As per him a single post by a transcriptionist on was costing GMR Transcription both in terms of reputation and money. He posed a simple question-If we can get pages on number one why cannot we remove from the listing" A reputation management company was asking for $10,000 and a years' time. In a moment of total recklessness I told him I could do it in 3 months and for $3000. (You have to be raving mad to make a stupid commitment like that!)

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Designing a Website to Have Maximum Impact on Your Audience

While designing your website your main concern should be your audience. The people who visit and interact with your website are the reason that you are creating one in the first place, right" While designing your website strategy, these are the aspects you need to keep in mind:


Predefine the look and feel of your website in terms of the color palette, imagery and visuals. What kind of impression do you want your audience to have of your company" How is your website enabling that" Look at both your

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Increase Your YouTube Subscribers: The Power of Video Marketing

YouTube is the largest video sharing website and is second only to Facebook as being the most popular website in the world. It is a misconception that YouTube is just for funny videos of teenagers looking for fame. Many businesses, from insurance companies to grocery chains, utilize video marketing on YouTube to better promote their products and services.

Having a successful website strategy can help you develop a YouTube...

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Internet Marketing Trends for 2012

There are many website design trends onboard for 2012. Most of these have to do with the introduction of HTML5, which greatly improves the HTML coding process, however they are also concerned with cross-platform compatibility. While you may not adopt them all, if you are serious about webmastering, you should be aware of them. Your competition is almost certain to take advantage of one or more of these.

How SEO, Social Media, Blogging, Web Design & Analytics Will Change

It is always in your best interest to keep up on...

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