How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.


Sales Funnel Tools The first thing you need to grasp is the idea that online sales require a certain amount of work and not just a one- time set-up that leads to sales. The path to online sales is called a "sales funnel.” It begins with crafting captivating unique web content in the form of an authoritative blog or a series of informative articles. Then, search engines help match your content with interested followers, who you can send to your social media profile through call to action techniques such as social media buttons.

Once visitors arrive at your social media page you can interact with them in real time. The closer to real time, the more you will gain their loyalty. By addressing their concerns as individuals, you will be building relationships for the future. When they start to show interest you can direct them to your content pages. Then when they are ready to make a purchase, you can direct them to your product landing pages, where the sales funnel culminates.

Increasing Visibility Each social network offers various tools for followers to "like" or "share" your web content. Even though there are now several social networks to choose from, you should concentrate on the ones that are best suited to promote your site and products. The key to Facebook and Pinterest is that they are very visual sites, so if you have colorful images to share, those social networks can help. YouTube is excellent for demonstration videos. LinkedIn is more of a business to business network. Twitter is effective at directly showcasing product pages.


Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.

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