10 LinkedIn Optimization Tips to Boost Your Personal Brand

How to Maximize Your LinkedIn Persence

LinkedIn is a useful social network for speeding up a job search and connecting with desirable employers. It's also a resource viewed favorably by employers, who use it as a tool to accelerate their search for appropriate candidates. The network has over 3 million company profiles while over 88% of Fortune 100 companies use it for recruiting. Here are 10 useful tips to maximize this powerful resource in your quest for...

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How Social Media Can Drive Traffic to Your Trade Show

Small businesses are quickly realizing the power of social media and are incorporating it into their offline marketing activities. With a good social media plan, you can drive traffic to your booth and make prospective customers eager to do business with you.

Social media can add leverage to your small businesses to reach prospective clients and attract them to your trade booths.

Below are some social media marketing tips you can use to boost brand awareness, and make your next trade show a success.


The number of people using

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Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and influential people who can help you boost your career through affiliation or by hiring you.

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How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.

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How to Choose Credible WordPress Plugins

WordPress plugins can be a wonderful asset for bloggers, web developers and business owners. There are a wide range of plugins available that can expand the functionality of a website, from speeding up the pages to improving SEO and social media integration.

While there are a lot of advantages to these plugins, they also come with risks. It is important to be able to identify trustworthy plugins in order to ensure that your website code is both high quality and safe.

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Study Reveals Key Facts Post Penguin 2.0

SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content. Below is a breakdown of the Search Metrics study of thousands of URLs that reveal how high ranking...

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Three Simple Ways to Make Your Website Sticky

There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break down for you in this blog, so make sure you share it with your colleagues. 1)   Read This Post »

5 Tips to Get Started on Pinterest

Make Peoples’ Jaws Drop The best pinboards for your brand are those that catch peoples’ attention quickly. An effective strategy is to think of every possible aspect of your business that could translate into a pinboard topic, remembering that Pi. For instance, an Orange County web site design firm can create a pinboard that is comprised of screenshots of unique and well-designed webpages depicting Orange County (titled something like ‘The Orange County Web of Design’). Another pinboard can be ‘The Backbone of Orange...

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Why Acquiring Glancee is Just as Important as Instagram for Facebook

I’m sure you’ve heard the news - it is Facebook after all – that Facebook has acquired Glancee for an undisclosed amount of moolah. Speculation is still stirring on what they plan to do with the ‘friendly stalking’ app, but it’s quite simple. And while Instagram was purchased because its popularity and skyrocketing user base was starting to scare the social networking giant, Glancee has been gliding relatively under the radar since its inception in 2010. Let’s take a look at some numbers…

  • Facebook = over 840 million users
  • Instagram = over 35 million users
  • Foursquare = over 10 million...

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Social Media’s Role in the Music Industry

The modern music industry and social media networks have become inseparable in the past year. On top of the advent of digital music, record labels and musicians are continuously adapting to the endless possibilities of the social media world, incorporating its features and new advents as a way to reach out to the scene and expand their fan base. In particular, Facebook has taken a predominant role with many...

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