How to Efficiently Recycle Search Engine Marketing Work for Success

Search engine marketers at PPC audit companies need to devise ways to get the best ROI from their marketing campaigns. And when a campaign is successful, there should be ways to scale it up and deploy to different channels quickly and efficiently. One strategy that the PPC team can use is recycling successful campaigns.

Deploy Campaigns on Multiple Channels

If you are having success with a campaign on Google, use the same data...

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How Ghost Buttons Will Appeal to Your Visitors

If you design or manage websites and you haven't yet heard of ghost buttons, it's time to take a look. They are becoming a noticeable trend in 2015 in the world of web design due to visual appeal. It's not the same thing as the generic buttons that began to fade by 2004 due to preference of dynamic menus and CSS.

What are ghost buttons

Ghost buttons are large clickable transparent squares with outlines placed over graphics such as on...

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6 Golden Rules to Boost Your Website User’s Experience

Website design is an important part of your online marketing strategy and should be tailored for the best conversions. Online visitors have a very short attention span and it’s the work of the designer to capture their attention and strategically lead them towards the conversion path. Below are 6 rules designers should follow to improve website user experience and ensure the best conversion rate:

  1. Avoid using too many links Avoid placing too many links on a page because excessive links can be distracting, which can confuse users when deciding on...

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The ABC’s of Converting Your Static Website Responsive

Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.

Reasons for Converting to Responsive


5 Mistakes That Can Render Your CTA Button Inoperative

If visitors are not clicking on your CTA button and taking the action you want them to, it will be difficult to make sales. The CTA button is the gatekeeper between visitors and your business. The button should be inviting, obvious, and enticing to make visitors take action.

Your website may get a lot of traffic. However, without a good CTA button, conversions will be low.

Here are 5 mistakes most marketers make with the CTA button that lead to poor conversions:

  1. Poor Button Design

    The CTA button should stand out on the landing page. Use contrasting colors to make it easy for visitors to spot the...

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Top 5 Rewards of Outsourcing Your Web Development Projects

All successful business today must have a website, and it has to be both appealing and user friendly. A well-designed website offers business owners a wide range of benefits, from attracting more clients to an edge over the competition.

To get the most out of a website, it needs to be informative without being overwhelming, visually appealing, and well organized.

Most business owners do not have the time, knowledge, or resources to handle their own website, but that is just one of the advantages to consider

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How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.

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How Faulty Website Design Can Impede E-Commerce Sales

What's standing between your e-commerce website and more sales? The answer might surprise you: too many photos, too many choices and too many websites.

Too much of a good thing can actually be bad.

Does this sound counter-intuitive? Keep reading to see why it makes perfect sense when it comes to e-commerce--and to see how three simple web design mistakes can cost you in sales.

Too many pictures

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The 5 Second Test Is Critical for Website Design

It's not a very long time--Vine's increasingly popular looping video clips are a whole one second longer. But it's an important amount of time during which the visitor will decide, consciously or subconsciously, whether or not to stick around, explore and maybe even do business with you.

Why five seconds? The short answer is that people have shortened attention spans. The longer answer is that there are so many other options available to them that people don't have the patience to dig around and try to figure out how to navigate a website. They want instant gratification,...

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