3rd Pillar (Part 1): The Importance of a Robust Online Presence for Healthcare Practices

A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and reviews websites. It's the kind of visibility that can encourage your patients for taking some converting actions which is the ultimate goal of any healthcare marketing plan. A strong online presence is characterized by your practice showing up on top of the search results every time a patient searches on Google, or any other search engine. It's also about frequently appearing on the...

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2nd Pillar (Part 3): What Steps Should Doctors Take to Improve Their Online Reputation?

Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a necessity in either the active marketing strategy or at least the wish list of every provider (big or small). For those who are reluctant, they should waste no time and read this blog from start to finish to clear the air regarding ORM's value. [Read Read This Post »



2nd Pillar (Part 2): How Exactly a Stellar Online Reputation Benefits Your Practice

A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor for your prospective patients in selecting a care, as they go on looking for one. In addition, it means that your prospective patients are interacting with your brand at almost every stage and steps of their care finding journey (on the web), which is absolutely what your healthcare business needs to achieve. The ultimate goal of healthcare digital marketing is to build a stellar online...

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2nd Pillar (Part 1): What Is Online Reputation Management for Healthcare & Why You Should Care

Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses' reputation. People not only research about a product or service online and buy it there, but they also use online space to rate and review them. Review websites like Yelp, social platforms like Facebook and G+, and e-commerce websites like Amazon and e-Bay, all of them provide dedicated online space to consumers to talk about their recent experiences with a product or a service they...

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Why Asking Patients to Write Reviews Is Actually Essential: A Study

Asking your patients to write reviews for you online is not only recommended…it’s absolutely essential.

Online reviews have become a key factor in making a decision to go to a healthcare provider or any business for that matter. Market research conducted by BrightLocal suggests that 72% of the people use reviews as part of their decision process, and 30% decide solely based on reviews on websites like Google, HealthGrades, Yelp, etc. In a recent event for their partners, Google provided that 88% of patients use a Google search to find a physician or treatment center and 30% just search directly on a review site.

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Healthcare Marketing & Physician Strategies Summit: Innovate, Inspire, Transform

Stay up-to-date with the latest healthcare marketing trends, identify the opportunities and learn how to tackle healthcare marketing challenges by attending the 23rd Healthcare Marketing & Physician Strategies Summit presented by The Forum for Healthcare Strategists. This summit will be held at The Grand America Hotel, Salt Lake City, UT from April 30-May 2, 2018. In this summit, senior-level marketing, digital, strategy, and physician relations executives from various healthcare organizations nationwide will share strategies...

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