Many healthcare practitioners rely on word of mouth and ignore their websites for marketing. However, the capability your website has to generate patient referrals is immense and cost-effective compared to conventional methods like word-of-mouth advertising. With the right marketing strategy, you can attract a targeted online...
They are between the ages of 18 and 34. They have tons of talent, travel in packs and tend not to trust mainstream media and traditional advertising.
They're millennials, and your local business isn't likely to grow without them.
The question is how to connect with them, convince them to give your brand or business a look and then convert them into customers.
The...
Hiring a good SEO consultant successfully is the culmination of various carefully considered parameters. A good SEO(or search engine optimizer) is a person who can work towards making your site rank #1 on search engines such as Google, in a spot where an unbiased customer would like your site to be seen.
A good SEO also likes to improve your site's entire searcher experience, from search results to clicking on...
Word-of-mouth is the big differentiator. It can make or break a brand, increase conversion rates and catapult a company to new levels.
And that was before the Internet even existed.
In this new interconnected world, word-of-mouth buzz matters more than ever before--and that's why you need...
Entrepreneurs have to tackle various challenges during the first years of business to stay afloat.
While some startups have the going easier through VC funding, the majority are bootstrapped and have to make tough decisions to stay in business. Typical problems that entrepreneurs face include service or product offerings, pricing structure, customer acquisition, and legal issues.
Listen...
As social media continues to evolve as a high-quality/low-cost marketing channel, take advantage of the various tools that go with it for sharing. The social media content that gets the best reaction tends to be visual or in the form of storytelling.
As voice search continues to become a new dimension of local search, it's time to ask yourself if your site is ready to be optimized for voice search. For some people, it makes life easier to talk to their search engine rather than type words. The more you can stay up to date with search technology, the better chances you have at gaining visibility in search rankings. Here are more reasons to optimize for...
With so many online review sites live across the Internet, it is very easy for anyone to find and assess a business, and doctors are no exception to it. Sites like ZocDoc, Yelp, WebMD or Healthgrades provide a platform for a patient to review a physician or a...
For all businesses, the threat of website defacement is something that has to be dealt with on a daily basis. WordPress, hosting more than 74 Million Sites globally, is the biggest Content Marketing System out there and probably is more prone to defacement risks. 
In 2017, internet marketers have many digital marketing conferences to choose from. Attending digital marketing conferences, in 2017, can educate you more about your craft and inspire you to be more productive. Here are some of the best marketing conferences to attend this year.