Entrepreneurs have to tackle various challenges during the first years of business to stay afloat.
While some startups have the going easier through VC funding, the majority are bootstrapped and have to make tough decisions to stay in business. Typical problems that entrepreneurs face include service or product offerings, pricing structure, customer acquisition, and legal issues.
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As social media continues to evolve as a high-quality/low-cost marketing channel, take advantage of the various tools that go with it for sharing. The social media content that gets the best reaction tends to be visual or in the form of storytelling.
As voice search continues to become a new dimension of local search, it's time to ask yourself if your site is ready to be optimized for voice search. For some people, it makes life easier to talk to their search engine rather than type words. The more you can stay up to date with search technology, the better chances you have at gaining visibility in search rankings. Here are more reasons to optimize for...
With so many online review sites live across the Internet, it is very easy for anyone to find and assess a business, and doctors are no exception to it.
Sites like ZocDoc, Yelp, WebMD or Healthgrades provide a platform for a patient to review a physician or a practice...
After creating and posting your content, the next important task is promotion. If the content cannot reach your target audience, you will not get traffic, leads, or subscribers. This is why content promotion is just as important as creating quality content.
There are three main ways in which you can promote your content:
Business managers wondering where to start for building their brand on social media need look no further than LinkedIn. Unlike other popular social networks, LinkedIn emphasizes business promotion tools and conveys the professional credibility in terms of B2B relationships. Here are important points to remember when...
It pays to be creative and unique in your online marketing efforts. One way to stand out and raise awareness about your brand is to provide visitors with an explainer video. Animation and whiteboard add curiosity to the production. Here are ways that whiteboard animation explainer videos...
The term "hack" has multiple meanings in the online world, with its most positive definition having nothing to do with cyber crime. Hack can mean a strategy that leads to an accelerated output of effectiveness. Here is an explanation of social media marketing hacks and how they can help...
For all businesses, the threat of website defacement is something that has to be dealt with on a daily basis. WordPress, hosting more than 74 Million Sites globally, is the biggest Content Marketing System out there and probably is more prone to defacement risks. 
In 2017, internet marketers have many digital marketing conferences to choose from. Attending digital marketing conferences, in 2017, can educate you more about your craft and inspire you to be more productive. Here are some of the best marketing conferences to attend this year.