Why Dental Care Practices Need to Manage Their Online Reputation

In times when online reviews are playing a decisive role in customers' decision making, healthcare providers cannot just sit back with folded hands, and let the online reviews freely shape the public image and opinion about their practice. Not contributing with your inputs as a provider can give rise to the polarity of thoughts on review websites, which can lead to a situation where your prospective patients aren’t able to get the actual picture of patient satisfaction for your practice. What providers should do is take some responsibility, and manage (without interfering with the point of view or the originality of...

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3rd Pillar (Part 3): How Content Marketing Helps Practices Improve Their Brand's Online Presence

Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them. Content being created and distributed under this marketing approach differ from the usual marketing content like the digital ad copies. That's because the former content type, unlike the latter one, doesn't explicitly pitch for products or services, rather provide...

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3rd Pillar (Part 2): How Doctors Can Boost Their Online Presence with Mobile Optimization

A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device, including mobile devices such as smartphones and tablets. Same applies to your practice's website which is an online window for your patients to take a look at what's inside of your brick-and-mortar practice.

With the high popularity of smartphones – for their ability to provide internet services on the go – your practice's website needs to be completely mobile-optimized and responsive so that patients landing on your site can get a seamless user...

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How to Get More Patients to Your Clinic: A 7-Step Guide for Doctors

The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on revolving with getting more number of patients referred by your existing happy patients, and so on. The fuel that keeps on rotating this cycle to get more patients is derived from an inspiration of providing an exceptional patient experience

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3rd Pillar (Part 1): The Importance of a Robust Online Presence for Healthcare Practices

A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and reviews websites. It's the kind of visibility that can encourage your patients for taking some converting actions which is the ultimate goal of any healthcare marketing plan. A strong online presence is characterized by your practice showing up on top of the search results every time a patient searches on Google, or any other search engine. It's also about frequently appearing on the news feeds of your targeted audience on Facebook, having influencer-like recognition on Twitter,...

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2nd Pillar (Part 3): What Steps Should Doctors Take to Improve Their Online Reputation?

Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a necessity in either the active marketing strategy or at least the wish list of every provider (big or small). For those who are reluctant, they should waste no time and read this blog from start to finish to clear the air regarding ORM's value. [Read part 1 and

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GMR Lays Out Its Ideal Client Requirements for a Mutually Satisfactory Relationship

Selecting a digital marketing team for your healthcare practice is one of the most difficult business decisions you'll have to make. However, it becomes easier when you know (and be prepared for) what you can expect from them and what they should expect from you. By selecting the right agency, you can enjoy an ongoing mutually satisfactory relationship. After having re-positioned our marketing practice towards healthcare specialization, we wanted our...

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2nd Pillar (Part 2): How Exactly a Stellar Online Reputation Benefits Your Practice

A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor for your prospective patients in selecting a care, as they go on looking for one. In addition, it means that your prospective patients are interacting with your brand at almost every stage and steps of their care finding journey (on the web), which is absolutely what your healthcare business needs to achieve. The ultimate goal of healthcare digital marketing is to build a stellar online reputation. And today, in this technologically modern world, where care finding journey for most...

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2nd Pillar (Part 1): What Is Online Reputation Management for Healthcare & Why You Should Care

Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses' reputation. People not only research about a product or service online and buy it there, but they also use online space to rate and review them. Review websites like Yelp, social platforms like Facebook and G+, and e-commerce websites like Amazon and e-Bay, all of them provide dedicated online space to consumers to talk about their recent experiences with a product or a service they consumed. With a full grown community of online reviewers, no business can hide from getting openly...

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