"Should old acquaintances be forgotten, and never brought to mind?"As you prepare to turn the page on your online advertising efforts from 2015, it's time to answer the age-old question levied in "Auld Lang Syne," the classic New Year's Eve song that often...
Struggling with spreadsheets to put up the performance reports in one shot is the story of every PPC
Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA
Each year marketers find new ways to optimize paid search campaigns to create better user experiences and campaign results. The following are 7
Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.
Here are the three new AdWords reporting feature that will ease up certain
Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
This new announcement reveals how strict AdWords is becoming- advertisers...
Beginning this week, AdWords will be having a more simplified Top movers report so that any of the users can spot and make improvements in their account more easily than ever.
What has improved?One such upgrade in the AdWords top movers report is the inclusion of a summary table that will show you the top as well as the total changes in “Costs”, “Clicks”, “Converted clicks”...
With the onset of March 23, 2015, Google AdWords will start removing all those ads which have not accumulated a single impression or have been removed for more than 100 days. This announcement featured on AdWords Help Center also states that once such ads are removed, you won’t be able to access them at all.
This move by AdWords will end the complexities of your AdWords account so that you can have a better experience while...Google AdWords has added a new ad type called “Call-only Ad” recently for some of the accounts. The new ad type will help advertisers put their own phone numbers into the ad. This will enable call the business directly. Now, with this new feature mobile advertisers have an option to create Call Only Ads in their account, which will give them a more precise way to manage click to call conversions for their account.
Valentine's Day brings retailers about $13 billion each year as over 60 percent of consumers participate in this annual celebration of relationships, according to the Retail Advertising and Marketing Association. Here are some ways that your online business can capitalize on this loved filled day.
Some online retailers begin their AdWords...
