Are you using a generic top level domain (gTLD), yet? These are the extensions at the end of the website URL, similar to .com, .net, and other types of domains that help denote what type of website visitors are heading to. Just recently a bunch of different generic top level domains were made available in order to better categorize the web (things like .cars, .retail, and so forth). But do the advantages outweigh the disadvantages? And why are gTLDs so important?
What's the purpose of the gTLD?
Businesses need to be able to have a...
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Doing a company relaunch could include something simple like changing your business name, business plan or your logo. But, if you are doing something far more involved like changing your domain name to another domain name, you might be wondering if this really is the smart thing to do. One of the nice things about changing a domain name is that you can still have all the same benefits, but with a different domain URL.
It doesn’t matter if you have been in business and had your domain for awhile now (a few years) or for a few...
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The growth of online advertising has led business professionals into becoming ferocious advertisers. They all want to sing the loudest and stand the tallest. It is well known that the aggressive marketers, in most cases, draw the most prospective clients. At the crux of this strategy is a strong website.
The value of a website is so crucial to the success of a company that business owners pay huge sums of money to design the best website. That being said, this doesn't mean that the best website is the most entertaining or aesthetically...
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Social media has been proven to be a fertile ground for lead generation. Typically, social media is associated with lead generation for B2B marketing. However, it can also be a fine replacement for a monotonous spray and pray job hunt. Let’s have a look at some of the ways you can use social media to help you land a job:
Continuity and Completion of Your Profile
Ensure that all of your online profiles are complete and identical to one another. Update them as needed to reflect your most relevant skills. The more...
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If you've noticed a change in the layout and design of the desktop interface for Twitter then you're not alone! Most, if not all, Twitter users have been switched over to a brand new design and layout that feels like a positive update compared to previous incarnations. Through an official tweet on their own account, Twitter announced that they were going to be streamlining their web interface in order to match with their mobile app.
The smaller version of your profile is going to be in the left hand corner with the Connect,...
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Pay per click (PPC) is the quickest way to drive traffic to your website. However, some business owners do not get PPC right and end up wasting money because of simple mistakes. When you launch a PPC campaign, you should be looking to maximize the ROI through driving quality traffic and leads to your site.
However, there are some common mistakes you can do that will make you attract the wrong audience or...
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The Internet plays a vital role in linking businesses and their target audiences. Consumers are flocking to the Internet and using a versatile set of mobile devices to stay connected. Your company's online presence must be competitive, original, and appealing, or you could risk losing potential clients and viable leads.
Don't lose your online marketing edge due to a failing relationship with your SEO provider. Here are...
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Over a third of all online searches are now done on mobile devices and this trend is still growing. One of the most important things to remember about mobile users is that they search differently than desktop users. While desktop users work in relaxed environments in the comfort of a home or office, mobile users are usually on the go, either riding in a car or another vehicle or walking around while shopping. However, the majority of mobile users are usually trying to pass time. Mobile requires more immediacy and brevity. Here are some tips to...
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Getting your business SEO spot-on is essential, especially if you’re a small to medium size enterprise and it’s tempting to throw money in all directions in a scattered attempt to cover all bases. Spending large amounts of your...
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There is no doubt that Twitter is ruling the roost in social media along with Facebook. So it is but natural that any announcement from Twitter will create ripples of excitement. Twitter also has become a popular place for businesses to advertise. This would explain why its conversion tracking capabilities were welcomed by existing and prospective advertisers.
Twitter announced in December 2013 that it was making its long-awaited tracking capabilities globally available. This will provide advertisers with more information about traffic and...
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