Pay per click (PPC) is the quickest way to drive traffic to your website. However, some business owners do not get PPC right and end up wasting money because of simple mistakes. When you launch a PPC campaign, you should be looking to maximize the ROI through driving quality traffic and leads to your site. However, there are some common mistakes you can do that will make you attract the...
The Internet plays a vital role in linking businesses and their target audiences. Consumers are flocking to the Internet and using a versatile set of mobile devices to stay connected. Your company's online presence must be competitive, original, and appealing, or you could risk losing potential clients and viable leads. Don't lose your online marketing edge due to a failing relationship with your Read This Post »
Over a third of all online searches are now done on mobile devices and this trend is still growing. One of the most important things to remember about mobile users is that they search differently than desktop users. While desktop users work in relaxed environments in the comfort of a home or office, mobile users are usually on the go, either riding in a car or another vehicle or walking around while shopping. However, the majority of mobile users are usually trying to pass time. Mobile requires more immediacy and brevity. Here are some tips...
Getting your business SEO spot-on is essential, especially if you’re a small to medium size enterprise and it’s tempting to throw money in all directions in a scattered attempt to cover all...
There is no doubt that Twitter is ruling the roost in social media along with Facebook. So it is but natural that any announcement from Twitter will create ripples of excitement. Twitter also has become a popular place for businesses to advertise. This would explain why its conversion tracking capabilities were welcomed by existing and prospective advertisers. Twitter announced in December 2013 that it was making its long-awaited tracking capabilities globally available. This will provide advertisers with more information about traffic and...
At first glance, it may seem that the icy and cold conditions most of the U.S. has been experiencing could be great for the economy. However, things are in fact the complete 
opposite.
Now that the holiday season is almost over most marketers are thinking about the future plans of 2014. You may have not been satisfied with this year’s leads and would like to be more successful in the future. Here are some useful tips you might put into use:
The start of a new year is a time when one tends to reflect on a lot of stuff, both intended and unintended. As the new year rolls on I started to reflect on my career choice as a digital marketer. I started my career as a SEO person and I am still married to it. But these days I am having an affair with PPC. Its less demanding, convenient, the outcome is predictable and there is no long-term commitment unless you really want it.
Link building in 2013 underwent a serious identity crisis. The major factors that led to the death of link building revolted around Google getting smarter and the users getting even savvier. Therefore, the traditional links were slowly getting clouded by Google shopping ads, image and news results. This made it even harder for a successful...
The word Google needs no introduction as it has been the main ground for eager consumers searching for answers related to products and services. However, the nature of online search engines is changing with the introduction of other sites offering similar services but with more narrowed results. These include Amazon, eBay or PriceGrabber.
A recent study examining online search trends showed a decline
