The contact form is something that every business needs for their website, but it’s not something that every business owner understands how to use properly. In fact, a good contact form can be pretty hard to come by on the internet despite how important having a good one really is to the success of a business.

If you’re trying to create one for your company, using human psychology can really be particularly beneficial. After all, you’re marketing to humans and playing into their feelings and how...

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Infographics have become very popular on websites and in social media partly because the combination of text and an image delivers information quickly, especially if the text includes comparative statistics. Images have become the standard for posting on social media sites like Facebook and Google+ because they capture people's attention better than posts with all text. Use the following information about Read This Post »

When it comes to starting a business, good name might be all you have with regard to brand equity--so you better pick a good name.

There's a lot riding on the name you choose for your business: initial responses from the market, differentiation, brand recognition. But sometimes choosing just the right name can be challenging. Sometimes there are too many options, other times too few. Sometimes you feel like you can't think of any options.

But don't worry, the internet has...

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What's standing between your e-commerce website and more sales? The answer might surprise you: too many photos, too many choices and too many websites.

Too much of a good thing can actually be bad.

Does this sound counter-intuitive? Keep reading to see why it makes perfect sense when it comes to e-commerce--and to see how...

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Mobile commerce, or simply mCommerce, has seen exponential growth over the last five years. As smartphones and other mobile devices become affordable, more people are switching their old basic feature phones for these feature-rich devices. According to data from the Pew Research Center, 56% of American adults have a smartphone.

For online business owners, this finding means one thing: make their stores accessible for users on mobile devices or risk losing significant amount of sales. If you have

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Some call it a Twitter party. Others call it a tweet chat. Then there are those who call it a powerful brand-building tool—these are the people to whom you want to pay attention when it comes to Twitter chats.

Twitter chats, public conversations on Twitter in which people participate by using unique hashtags, have become important communication vessels for people with a shared interest, people with specific questions and businesses interested in building their brand.

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It is all about how your brand looks when it comes to attracting the most customers online and offline, believe it or not. While many say "don't judge a book by its cover," sometimes all you have is a quick second to make a great and lasting impression on leads that are highly potential customers. How can you stand out? With attractive creative graphics and signage, of course.

Standing Out with Signage Your brand is an extension of your beliefs in Read This Post »

Advertising is a big part of every business plan these days. If you’re going to compete on the internet, you need to get your message, product and company out there. However, when it comes to advertising, many small businesses simply don’t know how to get the job done in an efficient way. This is usually even more difficult for small start-up businesses that don’t have a ton of capital to work with. In such cases, you need to make sure you get the most out of whatever advertising budget you have.

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So, I finally made it to Seattle! Seattle’s weather was at its best and the sea smelt great. The number of participants was mind boggling.

The first speaker at SEL Summit was Duane Forrester from Microsoft. He spoke of how local search is changing, and how to change the way to market. Apps rule the roost and examples stating the same were of Tesla Cars, Smart Refrigerators and Navigation System Advertising. The local search behavior is changing. Mobiles, Tablets, Phablets and...

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Every now and then you should ask questions about your website to make sure it is helping your business as best it can. The following questions and answers may help fine tune your online image.

How do I check what people are saying about my business online?

Searching your business name in Google using the term "reviews" will help you find reviews about your business.

How can I be notified about online mentions?