Marketing is an inescapable part of doing business no matter what industry you work in. Today, there are more ways to advertise than ever before, which can make it difficult to determine how you should allot your ad spend. For most businesses, local advertising campaigns are the most effective.
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[Image Source: Simon Berry on Flickr]
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Magna Global Predicts That TV ads will lose their value in the coming years[/caption]
Marketers need to rethink and re-evaluate their advertising budgets and...
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How to Keep your Website Visitors Engaged[/caption]
You've got a website. You've got content. And you've got products and services to...
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Why should a business conduct competitive analysis?
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. –Philip Kotler
This wonderful quote by marketing Guru Philip Kotler says it all. Gathering competitive intelligence has always...
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As much as Christmas is a time for joy and sharing, it also inspires ecommerce fraud. Hackers prey on online Christmas shoppers since there are increased transactions and more...
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WordPress makes it easy for anyone to start a website. The easy-to-use content management system (CMS) can be customized with features that will make it easy to do business and engage with your...
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One of the best strategies of increasing brand awareness and sales is word-of-mouth marketing. The...
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Facebook released its 3rd quarterly earnings report on 4th November. As...
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The user experience (UX) should be your top concern regarding your mobile website. Mobile users expect quality content, navigation, functions and appearance...
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