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5 Tips for Measuring the ROI of Your Local Advertising Campaigns

Wendy Brown

Marketing is an inescapable part of doing business no matter what industry you work in. Today, there are more ways to advertise than ever before, which can make it difficult to determine how you should allot your ad spend. For most businesses, local advertising campaigns are the most effective.

Measuring the ROI of Your Local Advertising Campaigns

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AdWords Social Extensions Going Away from December 10

Ajay Prasad

 AdWords Social Extensions Going Away from December 10

[Image Source: Simon Berry on Flickr]

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Advertising Forecasts 2016: Digital Ads to Outpace TV Ads

Ajay Prasad

[caption id="attachment_3918" align="aligncenter" width="640"]Advertising Forecasts 2016 Digital Ads to Outpace TV Ads Magna Global Predicts That TV ads will lose their value in the coming years[/caption]

Marketers need to rethink and re-evaluate their advertising budgets and...

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10 Secrets to Keep Visitors Engaged on Your Website Longer

Ajay Prasad

[caption id="attachment_3907" align="aligncenter" width="768"]10 Secrets to Keep Visitors Engaged on Your Website Longer How to Keep your Website Visitors Engaged[/caption]

You've got a website. You've got content. And you've got products and services to...

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14 Amazing Tools for a Better Competitive Analysis

Ajay Prasad
14 Amazing Tools for a Better Competitive Analysis

Why should a business conduct competitive analysis?

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. –Philip Kotler

This wonderful quote by marketing Guru Philip Kotler says it all. Gathering competitive intelligence has always...

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5 Tips to Secure Your Ecommerce Site Before Christmas

Ajay Prasad

5 Tips to Secure Your Ecommerce Site before Christmas

As much as Christmas is a time for joy and sharing, it also inspires ecommerce fraud. Hackers prey on online Christmas shoppers since there are increased transactions and more...

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11 Best WordPress Plugins Every Marketer Should Know About

Ajay Prasad

Best WordPress Plugins Every Marketer Should Know About

WordPress makes it easy for anyone to start a website. The easy-to-use content management system (CMS) can be customized with features that will make it easy to do business and engage with your...

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Word-of-Mouth Marketing: 6 Ideas to Promote Your Brand

Ajay Prasad

Word-of-Mouth Marketing: 6 Ideas to Promote Your Brand

One of the best strategies of increasing brand awareness and sales is word-of-mouth marketing. The...

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What FB Q3 2015 Earnings Report Means for a Business

Ajay Prasad

What FB 3rd Quarterly Earnings Report Means for a Business

Facebook released its 3rd quarterly earnings report on 4th November. As...

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6 UX Mistakes Will Drive Users Away From Your Mobile Site

Ajay Prasad

6 UX Mistakes Will Drive Users Away From Your Mobile Site

The user experience (UX) should be your top concern regarding your mobile website. Mobile users expect quality content, navigation, functions and appearance...

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