Improving HCAHPS (the Hospital Consumer Assessment of Healthcare Providers and Systems) scores is essential because it will reflect in the overall rating for your hospital or medical clinic by Medicare. Because this rating is publicly reported on Medicare website's Hospital Compare page, it poses a risk of losing your prospective patients to your competitors. Not just that, a lower performance on HCHAPS scores can put 2% of your practice's reimbursement at risk.
You know your hospital's reimbursement heavily depends on the kind of patient satisfaction you're able to provide. You also know that the internet is making patients increasingly aware of their rights to realize that satisfaction. However, what you may have missed is the fact that the internet, combined with increased proliferation of digital technology, is also playing a major role in defining how your patients are going to feel about you, your service, and your hospital. And its role starts even before your patients have found you,...
Providing an exceptional level of satisfaction to your patients is something that determines the fate of your healthcare business today. That's because in this digital age, the key success metrics of your hospital, your practice, each of your providers, and even your nursing staffs are linked to the kind of satisfaction they all are collectively able to provide to your patients. Patient satisfaction being an important and a common indicator to measure the quality of healthcare, holds a major part of the decision to be made...
Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist for treatment or consultation. Instead of depending on word-of-mouth referrals or commercials, internet has enabled patients to seek out information, compare all options, and make decisions regarding their health.
While you might consider it as a hurdle to your healthcare business’s success, you can actually leverage it as a strategic advantage – so long you take...
Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy. Here are...
A greater patient engagement is a win-win situation for both, the patient and the provider. For patients, it contributes to improved health outcomes, and for providers, it ensures a better reputation among their patients which also increases patient referrals for them. And, with
For businesses, animated videos marketing marketing can help break new ground in reaching different market segments. Video marketing gives you an opportunity to tell a story, whether it be about your product or customers. With video, you can share compelling messages that connect with your audience and get them to take action.
The best way to learn about dental online marketing and your target market is hiring an experienced team that has worked with several dentists. Traditionally, the most effective way for dental offices to attract new patients has been from referrals. Today, the same concept exists online in the form of...
Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It's always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.
Consider the following statistics from Pew Research:
Whether you are applying to jobs, starting out on a new business venture, or wanting to market yourself as a freelancer for hire, you need to develop a personal brand, and that personal brand needs to make itself seen and known online.
Getting your name in front of people is simply not enough to make your personal brand...
