Each year marketers find new ways to optimize paid search campaigns to create better user experiences and campaign results. The following are 7 paid search optimization strategies for 2015.
Each year marketers find new ways to optimize paid search campaigns to create better user experiences and campaign results. The following are 7 paid search optimization strategies for 2015.
Whenever you give the green light for a complex website redesign, you must take precautions to preserve your existing rankings in search engines. The ramifications of a poor website redesign can include losing your rankings in search.
Your business logo is one of the first things your customers and potential customers will see. They’ll see it on your business cards, on your stationary, and even on your website or social media accounts. So why isn't yours getting the attention it deserves?
The answer could be...
The way your website looks and operates is important if you’re doing web-based business. If your customers and potential customers can’t navigate or simply don’t like your site, why would they buy from you? Even if they want your product they may decide to turn elsewhere.
That’s why a good
Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.
Here are the three new AdWords reporting feature that will ease up certain tasks.
Want to...
Last month, YouTube launched video cards which allows viewers a new way interact with the video they’re watching. To no surprise, this feature is available on both desktop and mobile devices. Digital marketers have viewed this new feature to be a blessing because it has been rumored to have replaced the old YouTube annotations in a more visually appealing way.
Today, YouTube officially announced video cards within its TrueView ads which are the ads that are served before a viewer watches their video. This announcement has been made in response to top brands and...
You would think with all the messaging services out there, email would have gone extinct by now. Instead, it has become even more vital for brands to utilize properly in order to get front and center with their target audience. This is mostly thanks to mobile devices such as smartphones and tablets. However, you still need to have top notch design. In particular, responsive email...
Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
This new announcement reveals how strict AdWords is becoming- advertisers will need to provide proof that phone numbers associated with ads are associated with the business...
Mobile shopping now accounts for over half of all online purchases. But despite the growing marketing emphasis on the mobile market, the conversion rate of mobile is still much less than desktop. The general concepts for turning more mobile users into shoppers are to be space efficient,...
On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.
In case you missed the event, don't worry! Here is the video...
