Today, GMR Web Team hosted its spring Google Partners Event. This event focused primarily on both AdWords and how customers use their mobile devices to connect with businesses. Thank you to all who came to the event. If you were not able to make it, you can watch the video below and read our key takeaways from the event.
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Struggling with spreadsheets to put up the performance reports in one shot is the story of every PPC Juggernaut. However, AdWords experts at Google have finally decided to simplify this task for advertisers....
Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA will proceed with the following dates (subject to change at any time):
During the past quarter century web design has gone through a steady evolution. As with many other industries, trends have come and gone while change has remained the only constant in the web design business.
If you want to take a lookback on how web design has changed and grown in these years, don't worry! The good folks at
Each year marketers find new ways to optimize paid search campaigns to create better user experiences and campaign results. The following are 7 paid search optimization strategies for 2015.
Whenever you give the green light for a complex website redesign, you must take precautions to preserve your existing rankings in search engines. The ramifications of a poor website redesign can include losing your rankings in search.
Your business logo is one of the first things your customers and potential customers will see. They’ll see it on your business cards, on your stationary, and even on your website or social media accounts. So why isn't yours getting the attention it deserves?
The answer could be...
The way your website looks and operates is important if you’re doing web-based business. If your customers and potential customers can’t navigate or simply don’t like your site, why would they buy from you? Even if they want your product they may decide to turn elsewhere.
That’s why a good
Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.
Here are the three new AdWords reporting feature that will ease up certain tasks.
Want to...
Last month, YouTube launched video cards which allows viewers a new way interact with the video they’re watching. To no surprise, this feature is available on both desktop and mobile devices. Digital marketers have viewed this new feature to be a blessing because it has been rumored to have replaced the old YouTube annotations in a more visually appealing way.
Today, YouTube officially announced video cards within its TrueView ads which are the ads that are served before a viewer watches their video. This announcement has been made in response to top brands and...
