The Rise of Hyper Local Marketing

Hyper Local Marketing

Today, GMR Web Team hosted its spring Google Partners Event. This event focused primarily on both AdWords and how customers use their mobile devices to connect with businesses. Thank you to all who came to the event. If you were not able to make it, you can watch the video below and read our key takeaways from the event.

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Google AdWords: Reporting to Go Easier for Multi-Channel Users

Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.

Here are the three new AdWords reporting feature that will ease up certain tasks.

Filtering Your Account by Campaign Type

Want to...

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YouTube Introduces Cards for TrueView In-Stream Ads

Last month, YouTube launched video cards which allows viewers a new way interact with the video they’re watching. To no surprise, this feature is available on both desktop and mobile devices. Digital marketers have viewed this new feature to be a blessing because it has been rumored to have replaced the old YouTube annotations in a more visually appealing way.

Today, YouTube officially announced video cards within its TrueView ads which are the ads that are served before a viewer watches their video.   This announcement has been made in response to top brands and...

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