Google AdWords: Reporting to Go Easier for Multi-Channel Users

Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.

Here are the three new AdWords reporting feature that will ease up certain tasks.

Filtering Your Account by Campaign Type

Want to...

Read This Post »


YouTube Introduces Cards for TrueView In-Stream Ads

Last month, YouTube launched video cards which allows viewers a new way interact with the video they’re watching. To no surprise, this feature is available on both desktop and mobile devices. Digital marketers have viewed this new feature to be a blessing because it has been rumored to have replaced the old YouTube annotations in a more visually appealing way.

Today, YouTube officially announced video cards within its TrueView ads which are the ads that are served before a viewer watches their video.   This announcement has been made in response to top brands and...

Read This Post »


Why Responsive Email Design Has Become So Vital Today [Infographic]

Why Responsive Email Design Has Become So Vital TodayYou would think with all the messaging services out there, email would have gone extinct by now. Instead, it has become even more vital for brands to utilize properly in order to get front and center with their target audience. This is mostly thanks to mobile devices such as smartphones and tablets. However, you still need to have top notch design. In particular, responsive email...

Read This Post »


AdWords Phone Verification Becomes Mandatory for Call & Location Extensions

Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.

This new announcement reveals how strict AdWords is becoming- advertisers will need to provide proof that phone numbers associated with ads are associated with the business...

Read This Post »



YouTube Advertising -Tips to Get Started From Google Partner

On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.

In case you missed the event, don't worry! Here is the video...

Read This Post »


Planning A Mobile-Friendly Website – Learn Your Options First

Gone are the days when webmasters used to trick search engines by exploiting loopholes in the ranking mechanism. Now with everyday advancements and frequent algorithmic changes happening in search engine industry, the focus is on delivering value to the (searchers) users. Even Google says, "Don’t optimize your website for search engines; optimize it for your visitors and for their ease and usability."

What is the need for a mobile-friendly website?

According to the

Read This Post »


A Guide to Go Mobile-Friendly As Google Watches Out

More and more people are using the Internet on their mobile devices, it is important for all webmasters and business owners to adopt changes as per the industry standards. Google has also announced recently that mobile friendliness will be considered as ranking signals. Therefore, people are looking for ideas to make their website compatible to the changes suggested by Google.

Keeping all such needs of modern business...

Read This Post »


Google AdWords Top Movers Report Gets an Update

Beginning this week, AdWords will be having a more simplified Top movers report so that any of the users can spot and make improvements in their account more easily than ever.

What has improved?

One such upgrade in the AdWords top movers report is the inclusion of a summary table that will show you the top as well as the total changes in “Costs”, “Clicks”, “Converted clicks” and “Conversions”. [See image]

Read This Post »


How to Maximize Returns from Your PPC Marketing Budget

Pay Per Click marketing strategies are still viable even with the presence of content marketing, mobile marketing, and other areas of emerging marketing trends. In fact, PPC is even more important because it can go hand in hand with your content, which can result in higher ROI and net conversions. However, any business using PPC, no matter the platform, needs to make sure they look into PPC audit companies to help them maximize their returns.

Read This Post »


scroll up