You would think with all the messaging services out there, email would have gone extinct by now. Instead, it has become even more vital for brands to utilize properly in order to get front and center with their target audience. This is mostly thanks to mobile devices such as smartphones and tablets. However, you still need to have top notch design. In particular, responsive email...
Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
This new announcement reveals how strict AdWords is becoming- advertisers will need to provide proof that phone numbers associated with ads are associated with the business...
Mobile shopping now accounts for over half of all online purchases. But despite the growing marketing emphasis on the mobile market, the conversion rate of mobile is still much less than desktop. The general concepts for turning more mobile users into shoppers are to be space efficient,...
On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.
In case you missed the event, don't worry! Here is the video...
Gone are the days when webmasters used to trick search engines by exploiting loopholes in the ranking mechanism. Now with everyday advancements and frequent algorithmic changes happening in search engine industry, the focus is on delivering value to the (searchers) users. Even Google says, "Don’t optimize your website for search engines; optimize it for your visitors and for their ease and usability."
According to the
More and more people are using the Internet on their mobile devices, it is important for all webmasters and business owners to adopt changes as per the industry standards. Google has also announced recently that mobile friendliness will be considered as ranking signals. Therefore, people are looking for ideas to make their website compatible to the changes suggested by Google.
Keeping all such needs of modern business...
Beginning this week, AdWords will be having a more simplified Top movers report so that any of the users can spot and make improvements in their account more easily than ever.
What has improved?One such upgrade in the AdWords top movers report is the inclusion of a summary table that will show you the top as well as the total changes in “Costs”, “Clicks”, “Converted clicks” and “Conversions”. [See image]
Pay Per Click marketing strategies are still viable even with the presence of content marketing, mobile marketing, and other areas of emerging marketing trends. In fact, PPC is even more important because it can go hand in hand with your content, which can result in higher ROI and net conversions. However, any business using PPC, no matter the platform, needs to make sure they look into PPC audit companies to help them maximize their returns.
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GMR Web Team, a Google Partner, is delighted to announce that it will be hosting another livestream Google Partners Connect Event on March 25, 2015. All local business owners are invited to attend. This event is a great opportunity to learn from YouTube experts about how to leverage YouTube video ads to grow their business in 2015 since it is the year of the digital...
We all know that Google recently announced the release of search impact reports in Webmaster tools and rolled it out as a test feature in some of the accounts. This was an initiative to view the search queries’ length and how they are performing in terms of the click through rate.
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