1st Pillar (Part 2): Role of Digital Marketing in Improving Patient Satisfaction

You know your hospital's reimbursement heavily depends on the kind of patient satisfaction you're able to provide. You also know that the internet is making patients increasingly aware of their rights to realize that satisfaction. However, what you may have missed is the fact that the internet, combined with increased proliferation of digital technology, is also playing a major role in defining how your patients are going to feel about you, your service, and your hospital. And its role starts even before your patients have found you,...

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1st Pillar (Part 1): What Is 'Patient Satisfaction?' Why You Need It Today More Than Ever

Providing an exceptional level of satisfaction to your patients is something that determines the fate of your healthcare business today. That's because in this digital age, the key success metrics of your hospital, your practice, each of your providers, and even your nursing staffs are linked to the kind of satisfaction they all are collectively able to provide to your patients. Patient satisfaction being an important and a common indicator to measure the quality of healthcare, holds a major part of the decision to be made...

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An Introduction to the 3 Pillars of Healthcare Marketing Success

Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist for treatment or consultation. Instead of depending on word-of-mouth referrals or commercials, internet has enabled patients to seek out information, compare all options, and make decisions regarding their health.

While you might consider it as a hurdle to your healthcare business’s success, you can actually leverage it as a strategic advantage – so long you take...

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Significant Benefits of Digital Marketing for Healthcare Businesses

Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It's always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.

Understanding healthcare digital marketing trends

Consider the following statistics from Pew Research:


How to Build Your Personal Brand Online

Building Personal Brand

Whether you are applying to jobs, starting out on a new business venture, or wanting to market yourself as a freelancer for hire, you need to develop a personal brand, and that personal brand needs to make itself seen and known online.

Getting your name in front of people is simply not enough to make your personal brand...

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