As a promotional strategy, healthcare marketing should utilize different marketing channels and tools to create, optimize, and share valuable, branded health-related content that doesn’t just help teach and promote public health information, but also promotes the particular healthcare brand publishing the content.
Attract new patients and grow your practice with these successful urgent care marketing strategies
In today’s digital world, the internet has enabled patients to seek out information, compare all options, and make decisions regarding their health. Whether you are a dentist, physician, gynecologist, or gastroenterologist, it has become crucial for all the healthcare providers to adapt to a marketing strategy that focuses on building the three pillars for their healthcare business – i.e., a satisfied and loyal patient base, a stellar online reputation, and a robust internet presence.
A sound SEO (Search Engine Optimization) strategy can get your medical practice ranking on the first page of search engine results. However, if your presence is not matched by a robust reputation, you'll probably only end up getting a few or no new patients out of it. The primary question here is what constitutes the most important factor in a physician's online reputation. Like most healthcare practices, it's your patients' opinions and testimonials in the form of online reviews and ratings that matter the most to potential...
Today, when more and more patients are increasingly relying on the web for medical information, the term ‘patient acquisition marketing’ refers to the healthcare brands’ need to align with patients’ needs across the web. You need to show that your practice is the best choice for patients’ healthcare needs, through your websites, email programs, social media, advertisement campaigns, YouTube channel and more. Why?
47% of internet users search for information about doctors or
Amid all the conversations regarding the GDPR across the globe, the personal data protection law is now effective since May 25, 2018. Although this is an EU law, applying primarily to the businesses and organizations across the European Economic Area (EEA) countries, the GDPR also has an extraterritorial reach to business activities in other countries, including the US. Like other industries, the GDPR has important implications for the US healthcare industry too, however, many healthcare providers are still not fully aware of how it applies...
Why do you need Online Reputation Management (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential negative reviews. The purpose is to improve the way people talk about you and your practice, which in...
Growth is a major factor to ensuring your healthcare practice remains successful. If you’re not growing your patient base, then your revenue will remain stagnant. However, growth doesn't happen easily. It requires hard work, diligence, and perseverance toward some defined focus areas – the drivers of growth – before your practice can actually achieve consistent growth. For your healthcare practice, those drivers of growth are your patients. That's why everything that you do should be centered on your...
The 3 pillars of healthcare marketing success is a marketing plan designed to help you acquire more patients from the internet on an ongoing basis. Apart from this main goal, other objectives that the “3 pillars” marketing plan strives to fulfill are improved patient service recovery and improved overall performance of your practice. The...
In times when online reviews are playing a decisive role in customers' decision making, healthcare providers cannot just sit back with folded hands, and let the online reviews freely shape the public image and opinion about their practice. Not contributing with your inputs as a provider can give rise to the polarity of thoughts on review websites, which can lead to a situation where your prospective patients aren’t able to get the actual picture of patient satisfaction for your practice. What providers should do is take...
![Physician Marketing – Online Reputation Is Crucial for Conversions [Study]](/blog/Uploads/FeaturedImage/physician-marketing-online-reputation_4939.png)
