Physical therapy marketing is becoming increasingly difficult day-by-day. With an ever-increasing demand of physical therapy services, and the sprouting of numerous providers with different practice settings, it has become very tricky to capture more market space that attracts and retains cash-paying physical therapy patients.
In this race of acquiring more cash-paying patients, those physical therapy players (or, service providers) who are moving forward with a well-planned, consistently-executed, and well-managed...
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Gastroenterology marketing is an online marketing method for GI (gastrointestinal) doctors and practices to find, attract, engage, and convert prospective GI patients via digital channels. These channels include search engines, social media, review sites, emails, etc.
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The number of independent physicians in the US has dropped over the last several years thanks to disruptive market conditions! The most common factor here, as cited by the majority of independent physicians in an Accenture study, is the reimbursement pressure that restricts them from staying in an independent...
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Plastic, cosmetic, reconstructive, and other providers are struggling to gain their hold in their respective market territory. Elective care patients are weighing their decisions against factors like affordability, convenience, and benefits which is making things even more competitive. A large part of the research to learn about different treatment options, providers, cost, maintenance, etc., is happening on the internet. Providers who are showing up with more authority across different online platforms are catching...
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If I were to ask you how many people you know have their own social media account, I bet that you would you say that just about everyone you know has at least one account. Today, social media platforms like Facebook, Twitter, and Instagram have evolved as an essential part of our lives. All of us use these to not only share our stories, photographs, and announcements but to seek information about our communities as well. In 2005, the Pew Research Center had concluded that in America, only about 5% of adults used social media....
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Having a right marketing agency by your side that can help elevate your healthcare practice’s growth is like living a healthy lifestyle; it improves the overall health and longevity of your practice. As the healthcare landscape is becoming more and more competitive, it’s becoming more difficult for providers and practices to go at it on their own.
Healthcare providers are taking short steps in finding the right healthcare marketing agencies with which they can work side by side for mutual benefits. In this blog,...
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Successful urgent care centers focus on one important metric that affects their bottom line: patient experience. Centers with low patient satisfaction rates struggle to be successful.
How do you measure patient experience?
Without knowing what constitutes good patient experience, you can end up wasting time and resources focusing on vanity metrics. In this article, we’ve eliminated the guesswork and provided five important factors you should measure to determine your urgent care’s patient...
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Dental online marketing is a highly competitive sector. Practices that want to succeed will need to keep assessing their marketing strategies and finding newer ways that are highly effective in reaching out to potential patients. Here are four of the most effective dental marketing ideas that will help you attract more patients online:
1. Integrating voice search in your local SEO strategy
Voice searches are increasingly becoming the primary search option for users....
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Negative reviews, if not handled properly, can make your dental practice pay significantly. Even a small mistake, like acknowledging the reviewer as your patient (in your response) may put your dental practice in serious trouble. You may have to pay huge fines or go through the hassle of a trial. There are several instances where medical professionals’ responses to complaints led to disputes over patient privacy.
A 2016
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Healthcare marketing strategy is an inbound marketing process where we bring forth all the resources that could bear against various opportunities and threats of a highly competitive healthcare business. The resources could be any original content, including blog posts, articles, podcasts, informational videos, and interviews on medical topics, while the opportunities and threats are concerned with persuading your patients to come to you.
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