Pay-Per-Click advertising is still relevant as ever, especially when more people do their shopping online. In order to reach that ever expanding audience, you need to have a strong PPC strategy, and one of the most robust tools available is Google AdWords.
But sometimes you may need to go through your account and perform a PPC audit. Fortunately there are methods of obtaining the most efficient audits. You can check to see you're actually hitting...
Website design is an important part of your online marketing strategy and should be tailored for the best conversions. Online visitors have a very short attention span and it’s the work of the designer to capture their attention and strategically lead them towards the conversion path. Below are 6 rules designers should follow to improve website user experience and ensure the best conversion rate:
One of the best ways to make sure that your PPC ads are working is to run simple tests. Unfortunately many marketers get caught up in other aspects of their work and don't take the time to run these tests, even though they don't require much time or effort.
Here are some simple PPC ad tests that will make your campaigns more efficient.
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If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.
It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the...
Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?
1. A complete landing page.
When visitors click on an ad,...
Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.
Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments
The holiday season is the most opportune time for businesses to make a profit. Ecommerce sites can make a lot of money in the last quarter of the year. In fact, many owners of such sites say that they can make approximately 40 per cent of their annual revenue during this time of the year. This is why you need to prepare your eCommerce site for the season, the sales and of course, boost your customers’...
Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.
Related: 7 Secrets to Save on Your PPC with Quality Score
Here are seven...
As a business, you're already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz
Whether you're directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like...
