This wonderful quote by marketing Guru Philip Kotler says it all. Gathering competitive intelligence has always been a serious marketing tactic, only it has evolved over time. The whole process is an opportunity to peek on your competitors marketing strategy, their strength and weakness so you can leverage it and come up with a better and improved plan.
Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments
Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.
Content Is and Will Continue to be the Most Vital Factor
Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content light and...
The holiday season is a time when most consumers are flooded with advertisements for sales, and companies are looking for ways to get them to buy as much as possible. For the savvy consumer, this can feel a little overwhelming, and it can even make some people resentful of the companies they do business with.
If you don’t want your company to be a part of the group consumers resent for their relentless holiday pressure, chances are you’ll need to do something to show them that you value them for more...
Digital marketing is dynamic and in some niches, it’s all about experimenting to see what works. Compared to other large industries, the music industry has a unique angle in digital marketing given the massive challenges they face such as illegal download. Here are 4 digital marketing trends that have been witnessed so far in the music industry this year.
Content marketing for building relationships The music industry is increasingly adopting content marketing, and this means more...
Launching a small business on a small budget can be done effectively, if you combine organization, engagement and imagination. It can be completely promoted on the internet in a matter of months, if you dedicate enough time and energy to the business. It may not have the same benefits as traditional mass media advertising, but it's possible to capture a target market online to get your business rolling quickly by taking the following steps.
The web design industry isn’t exactly one where you’re going to get a lot of exercise during the day. After all, chances are you’re going to be parked in a chair most of the work day, and when you’re in the middle of a big project, that work day could easily be 10 or more hours in a single stretch.
However, there are some things you can do to maintain sound health if you work in the web
Every small business owner should consider doing a SWOT analysis, a strategic evaluation of the organization's strengths, weaknesses, opportunities and threats. First you need to set a time frame for achieving your goals. The main reason for going through this process is to help identify your weaknesses and what you can do to make improvements, as well as how you can maximize your strengths. The following breakdown of SWOT analysis will help you plan critical decisions for your business.
Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign?
Getting your business SEO spot-on is essential, especially if you’re a small to medium size enterprise and it’s tempting to throw money in all directions in a scattered attempt to cover all bases. Spending large amounts of your...
