Digital Marketing Trends in the Music Industry This Year

Digital marketing is dynamic and in some niches, it’s all about experimenting to see what works. Compared to other large industries, the music industry has a unique angle in digital marketing given the massive challenges they face such as illegal download. Here are 4 digital marketing trends that have been witnessed so far in the music industry this year.

Content marketing for building relationships The music industry is increasingly adopting content marketing, and this means...

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How to Trim the Maintenance Budget of Your ECommerce Site

Running an Ecommerce can be a lucrative way to earn money. However, there’s more to being successful in selling a product on the internet than having something people want to buy and making sure that they can find it.

In fact, one of the biggest deterrents to actually turning a profit that many upstart Ecommerce companies have is their maintenance budget. While some maintenance is essential, you may not have to be spending quite as much as you are each month right now in order to keep your...

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Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and...

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How to Fix a Poor Website Information Architecture

It's a critical component of nearly every website ever built. It directly affects the user experience. And most people don't think about it--until it doesn't work.

It's the information architecture, and when it's broken or not well-thought out, people visiting your website can't find what they're looking for.

Poor Information Architecture: The Causes When website navigation isn't intuitive, easy to find or missing altogether,...

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How to Launch a Small Business Today and Market it Online

Launching a small business on a small budget can be done effectively, if you combine organization, engagement and imagination. It can be completely promoted on the internet in a matter of months, if you dedicate enough time and energy to the business. It may not have the same benefits as traditional mass media advertising, but it's possible to capture a target market online to get your business rolling quickly by taking the following steps.

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