Instagram Tools to Benefit Your Business

As visuals become increasingly more important to internet users, Instagram is emerging as a high profile app for businesses to build their brands and for individuals to share photos. The app has even eclipsed Facebook and Twitter as a social medium for engagement. The following tools are designed to work with Instagram to help enhance the social media experience. Analytics Tool allows you to focus on your Instragram presence by tracking your engagement. The main indicators that the tool provides include...

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4 Social Media Trends You Can’t Ignore in 2014

Online businesses are realizing in 2013 that social media is the message, which is creating a major shift in marketing towards social media engagement. Businesses are learning that building an online community through social media is the key to nurturing and converting sales leads. Social media is not a place for direct sales and is more suited for developing leads than sending traffic to your online hubs for landing pages.

Content Marketing Google+ is attracting a significant following now that the "+1" button...

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SMX Advanced June 12: Track 1

Pre Lunch session roundup. Finally in Seattle for SMX Advanced! It’s actually thrilling to be here anticipating the exchange of ideas and gaining new insights. Grey weather, but great networking over breakfast. As it always happens all the best sessions are happening simultaneously. Currently attending the revised periodic table of SEO ranking, the 2013 edition. Here are the main takeaways:

  • It's no longer needed to optimize for 'movie reviews' and 'movie’‘reviews’ separately.
  • 3 seconds is the optimal loading time,...

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What Twitter’s Redesigned Discover Tab Means for Local Businesses

It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use Twitter, the more...

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5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche,...

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The Fundamentals of Facebook and Twitter Content

Social media is making its mark on the world in many areas. Since the introduction of Facebook and Twitter, businesses have found numerous uses for these tools. Social media websites have served in public relations, marketing and sales roles, along with playing an increasingly large part in customer service. Tools that initially served to connect friends have now evolved into incredible business opportunities.

Not only can you...

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