Instagram Tools to Benefit Your Business

As visuals become increasingly more important to internet users, Instagram is emerging as a high profile app for businesses to build their brands and for individuals to share photos. The app has even eclipsed Facebook and Twitter as a social medium for engagement. The following tools are designed to work with Instagram to help enhance the social media experience. Analytics Tool Nitrogr.am Nitrogr.am allows you to focus on your Instragram presence by tracking your engagement. The main indicators that the tool provides include follower growth, user location, demographics, engagement information and hashtag analysis. Follower growth...

Read This Post »


Digital Marketing Tools You Must Include in Your Action Plan

Digital marketing is taking the business environment by storm and most marketers are readily embracing it. The force behind this change is technology. You cannot ignore today’s technology and thrive in the competitive market. Take your marketing digital by use of the following tools:

  • Google search. This is a universal digital marketing tool that will make your products and services known globally. It directs a vast number...

    Read This Post »


4 Social Media Trends You Can’t Ignore in 2014

Online businesses are realizing in 2013 that social media is the message, which is creating a major shift in marketing towards social media engagement. Businesses are learning that building an online community through social media is the key to nurturing and converting sales leads. Social media is not a place for direct sales and is more suited for developing leads than sending traffic to your online hubs for landing pages.

Content Marketing Google+ is attracting a significant following now that the "+1" button plays an important role in Google's search rankings. While Facebook and Twitter have popularized fun and...

Read This Post »


SMX Advanced June 12: Track 1

Pre Lunch session roundup. Finally in Seattle for SMX Advanced! It’s actually thrilling to be here anticipating the exchange of ideas and gaining new insights. Grey weather, but great networking over breakfast. As it always happens all the best sessions are happening simultaneously. Currently attending the revised periodic table of SEO ranking, the 2013 edition. Here are the main takeaways:

  • It's no longer needed to optimize for 'movie reviews' and 'movie’‘reviews’ separately.
  • 3 seconds is the optimal loading time, but then 3 seconds is also the optimal attention span. So you need to work on loading...

    Read This Post »


What Twitter’s Redesigned Discover Tab Means for Local Businesses

It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use Twitter, the more customized your overall experience becomes. This is a godsend for big brands for two main...

Read This Post »


5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche, it is more likely that those who follow you will have an interest in your business. Make sure to...

Read This Post »


Twitter: Beauty in Simplicity

In this social media dominated era, companies like Facebook are continually adding new technology, expanding features and essentially trying to be everything to everybody. However, Twitter has embraced an unconventional ideology in an attempt to appeal to the masses: simplicity. It's this simplicity that makes Twitter so attractive to millions of people. For businesses, if done right, Twitter's minimalism presents an opportunity to take businesses to the next level.

Because Twitter's learning curve is so low, it makes the process of starting up much easier and saves ample amounts of time that can be used elsewhere. As with any...

Read This Post »


The Fundamentals of Facebook and Twitter Content

Social media is making its mark on the world in many areas. Since the introduction of Facebook and Twitter, businesses have found numerous uses for these tools. Social media websites have served in public relations, marketing and sales roles, along with playing an increasingly large part in customer service. Tools that initially served to connect friends have now evolved into incredible business opportunities.

Not only can you share profiles and pictures with friends, but you can also share product promotions, discounts and...

Read This Post »


Twitter for Brand Building

If ten years ago someone had told you that your brand would be interacting with your customers on a one on one level every day, you would have probably laughed at them and called them crazy. Today, Twitter has become a medium to do exactly the same thing. Brands are being forced to create a presence on Twitter so that their customers can interact with them on a one on one level.

This has several implications. Online reputation management is becoming an industry of its own where in brands are hiring agencies to handle their web presence such as YouTube, Facebook...

Read This Post »


scroll up