10 LinkedIn Optimization Tips to Boost Your Personal Brand

How to Maximize Your LinkedIn Persence

LinkedIn is a useful social network for speeding up a job search and connecting with desirable employers. It's also a resource viewed favorably by employers, who use it as a tool to accelerate their search for appropriate candidates. The network has over 3 million company profiles while over 88% of Fortune 100 companies use it for recruiting. Here are 10 useful tips to maximize this powerful resource in your quest for...

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Predictions That Will Revamp Digital Marketing in 2015

Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.

Content Is and Will Continue to be the Most Vital Factor

Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content light and humorous if possible. This will create brand awareness and enable retention. Middle of the funnel try...

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How Social Media Can Drive Traffic to Your Trade Show

Small businesses are quickly realizing the power of social media and are incorporating it into their offline marketing activities. With a good social media plan, you can drive traffic to your booth and make prospective customers eager to do business with you.

Social media can add leverage to your small businesses to reach prospective clients and attract them to your trade booths.

Below are some social media marketing tips you can use to boost brand awareness, and make your next trade show a success.

Twitter

The number of people using

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Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and influential people who can help you boost your career through affiliation or by hiring you.

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5 Steps for Developing a Social Media CRM Strategy

A Customer Relationship Management (CRM) strategy that revolves around social media is a great way to increase customer engagement and improve customer service. Over half of the 18-29 age group value a quick resolution as the most useful aspect of customer service-related social media, according to a recent study by J.D. Power and Associates. Here are five steps to for developing your social media CRM strategy.

Related: How...

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Simple Steps to Build a Strong Online Business Brand

One of the top priorities of any marketing manager is ensuring that the business has a strong online brand. This Smart Branding and Online Influence Tips is because branding has become important to not only marketing departments but also to customers who are seeking out personalized and memorable experiences from the businesses they choose to be customers with.

Think about this: brands like Starbucks, GE, and Moosejaw have a definable online business brand that's...

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