Married to SEO But…

The start of a new year is a time when one tends to reflect on a lot of stuff, both intended and unintended. As the new year rolls on I started to reflect on my career choice as a digital marketer. I started my career as a SEO person and I am still married to it. But these days I am having an affair with PPC. Its less demanding, convenient, the outcome is predictable and there is no long-term commitment unless you really want it. Would I recommend PPC to our clients?...

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5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche, it is more likely that those who follow you will have an interest in your business. Make sure to...

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SMM Uhmm.. Advice

Okay guys, I know I have been on and on about social media in the last two posts, so I now want to wrap it up with some uhmm.. advice (of what you probably know).

  • Being too direct in your sales pitch could scare people away. So, think passive, think indirect...help people with "how to's" "why's". Listen, share and be humble. Bragging about the money you are making is not going to win you friends.
  • When people add comments in response they might need a response from you. If available, follow or subscribe to the hot feeds that you have contributed to. This is vital to retaining customer loyalty and...

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Be Warned of the Cons of Social Media Marketing

In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!

Cons:

  • Information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers in new ways and get feedback from them faster than ever before, still aren't personalizing communications and...

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Social Media Marketing Pros Compiled

Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.

Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social media objective. Once the objective is clear you can easily choose the right SMM platform for your...

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